2026-06-05 17:29:42 UTC / 路透社
作者:乔迪·戈多伊
2026年6月5日 格林尼治标准时间下午5:29 更新于53分钟前
2025年11月5日摄于美国纽约市的布鲁克林大桥及部分纽约城市天际线。路透社/安吉丽娜·卡塔尼斯/资料图片 购买授权,将在新标签页打开
路透社6月5日电——纽约州议员周四通过一项禁令,禁止企业根据消费者的个人数据为其制定个性化价格,这是全美各州针对该行为出台的最严厉举措。
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- 若纽约州州长凯西·霍楚尔将该法案签署为法律,《统一公平价格法案》将禁止企业基于可追溯至个人或其设备的数据定价,例如浏览历史、收入和实时位置。
- 针对老年人、教师等特定群体的折扣,以及通过忠诚度计划提供的折扣仍将被允许。
- 企业还必须披露其何时使用基于算法自动波动的价格,也就是所谓的“动态定价”。
- 纽约将成为第三个禁止该做法的州。消费者权益组织《消费者报告》的政策分析师格蕾丝·吉迪表示,该法案比马里兰州和康涅狄格州通过的相关法案有所改进,但仍存在缺陷,立法机构未来应予以修正。
- 吉迪表示,霍楚尔可能会面临企业游说以削弱该法案。霍楚尔的一名发言人表示,她正在审议该法案。州长有截至年底的时间对该立法采取行动。
- 该提案将取代霍楚尔去年签署的一项法律,该法律要求在使用个人数据通过算法定价时发布免责声明。
本报道由乔迪·戈多伊在纽约撰写;桑吉夫·米格拉尼和奥罗拉·埃利斯编辑
我们的标准:汤姆森路透社信任原则,将在新标签页打开
New York passes bill banning prices based on personal data
2026-06-05 17:29:42 UTC / Reuters
By Jody Godoy
June 5, 2026 5:29 PM UTC Updated 53 mins ago
The Brooklyn Bridge and parts of the New York City skyline are visible in New York City, U.S., November 5, 2025. REUTERS/Angelina Katsanis/File Photo Purchase Licensing Rights, opens new tab
June 5 (Reuters) – New York state lawmakers on Thursday passed a ban on businesses setting individualized prices for consumers based on their personal data, in the strongest move yet by a state against the practice.
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- If New York Governor Kathy Hochul signs it into law, the One Fair Price Act would prohibit companies from setting prices based on data that could be traced to a person or their device, such as browsing history, income and real-time location.
- Discounts for seniors, teachers and other specific groups, as well as discounts offered through loyalty programs, would still be allowed.
- Companies would also have to disclose when they are using prices that fluctuate automatically based on an algorithm, also called “dynamic pricing.”
- New York would be the third state to prohibit the practice. Grace Gedye, a policy analyst at the consumer advocacy group Consumer Reports, said the bill improves upon those passed in Maryland and Connecticut, but still has flaws the legislature should address in the future.
- Hochul is likely to face corporate lobbying to weaken the bill, Gedye said. A spokesperson for Hochul said she is reviewing bill. The governor has until the end of the year to act on the legislation.
- The proposal would replace a law Hochul signed last year that requires a disclaimer when prices are set by an algorithm using individuals’ personal data.
Reporting by Jody Godoy in New York; Editing by Sanjeev Miglani and Aurora Ellis
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