2026年4月28日 / 美国东部时间下午2:01 / 哥伦比亚广播公司新闻
作者：梅根·塞鲁洛 梅根·塞鲁洛记者，MoneyWatch栏目
梅根·塞鲁洛是哥伦比亚广播公司MoneyWatch驻纽约记者，报道小企业、职场、医疗保健、消费支出和个人理财话题。她定期亮相哥伦比亚广播公司新闻24小时频道讨论相关报道。查看完整简介
梅根·塞鲁洛、艾米丽·潘迪斯、乔·凌·肯特
乔·凌·肯特 高级商业与科技通讯员
记者乔·凌·肯特于2023年7月加入哥伦比亚广播公司新闻，担任该台高级商业与科技通讯员。肯特拥有超过15年报道美国科技与商业交汇领域，以及中国崛起为全球经济强国的经验。查看完整简介
乔·凌·肯特
泰勒·斯威夫特已采取措施，在人工智能时代保护自身权益，为其声音与形象申请商标，以此为自己增加一层抵御模仿者的保护屏障。
斯威夫特的公司于周五向美国专利商标局提交了三份商标申请。其中两份申请覆盖她说出“嘿，我是泰勒·斯威夫特”和“嘿，我是泰勒”的声音。第三份商标申请则针对这位流行歌手在舞台上持吉他摆姿势的形象。
率先发现这些申请的格本IP知识产权律师乔希·格本告诉哥伦比亚广播公司新闻，随着AI工具变得易于生成被称为“深度伪造”的音频、视觉和视频内容——这类内容可以描绘名人做出或说出他们从未做过、也可能并不认同的言行——名人可能需要这类保护措施。
流行歌星泰勒·斯威夫特正寻求在AI时代保护自己的声音与形象。美国专利商标局供图
“如今，任何人都可以生成一位艺术家的声音版本，让它说出任何内容，将其与任何内容绑定，并大规模传播。而可怕之处在于？它不必完全复刻原版就能造成损害，”格本在一篇关于此次商标申请的博客文章中说道。
他告诉哥伦比亚广播公司新闻，他预计斯威夫特的此举将引发一大批类似的商标申请浪潮。他称斯威夫特是“知识产权领域的领军者”，并表示预计其他公众人物也会采取类似行动。
“我认为她察觉到了这样一种趋势：AI被用于制作令人非常不适的图像、音频和深度伪造内容，”他说，“其核心诉求在于，名人和拥有一定知名度的人士该如何向这些平台表明：‘嘿，你们不能让自己的算法或AI生成这类内容。’”
演员马修·麦康纳也曾类似地为他在《年少轻狂》中饰演大卫·伍德曼时的经典台词“好吧，好吧，好吧”申请了商标。
“因此他们此举将树立一个榜样，许多人都会效仿，”格本说道。
格本指出，现有的商标法可以帮助遏制模仿行为，也适用于可能被误认为受商标保护的原创内容的材料。但现有法律是在成熟的AI技术商业化应用之前制定的。
艾米·皮奇编辑
Taylor Swift files to trademark her voice and image amid rise in AI deepfakes
April 28, 2026 / 2:01 PM EDT / CBS News
By Megan Cerullo, Megan Cerullo Reporter, MoneyWatch
Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to discuss her reporting. Read Full Bio
Megan Cerullo, Emily Pandise, Jo Ling Kent
Jo Ling Kent Senior Business and Technology Correspondent
Journalist Jo Ling Kent joined CBS News in July 2023 as the senior business and technology correspondent for CBS News. Kent has more than 15 years of experience covering the intersection of technology and business in the U.S., as well as the emergence of China as a global economic power. Read Full Bio
Jo Ling Kent
Taylor Swift has taken steps to protect herself in the age of artificial intelligence by trademarking her voice and likeness, adding a layer of protection against copycats.
Swift’s company on Friday filed three trademark applications with the U.S. Patent and Trademark Office. Two applications cover her voice speaking the phrases “Hey, it’s Taylor Swift,” and “Hey, it’s Taylor.” The third trademark application applies to an image of the pop star posing on stage holding a guitar.
Intellectual property attorney Josh Gerben of Gerben IP, who first spotted the filings, told CBS News that he believes celebrities could require such protections as AI tools make it easy to generate audio, visual and video content known as “deepfakes,” which can depict a famous person doing or saying things they never did and might not condone.
Pop star Taylor Swift is seeking to protect her voice and likeness in the age of AI. U.S. Patent and Trademark Office
“Now, anyone can spin up a version of an artist’s voice, have it say anything, attach it to anything, and distribute it at scale. And the scary part? It doesn’t have to be an exact copy to cause damage,” Gerben said in a blog post on the trademark applications.
He told CBS News he expects Swift’s actions to kick off a flurry of similar filings. He called Swift a “leader in the intellectual property space” and said he expects other public figures to take similar steps.
“I think she is seeing a trend where AI is being used to create images, to create audio, to create deepfakes of things that are really not pleasant,” he said. “And the idea is how can celebrities and people that have a certain level of fame go to these platforms and say, ‘Hey, you can’t let your algorithm or your AI create these things.’”
Actor Matthew McConaughey similarly filed to trademark his iconic line as David Wooderman in “Dazed and Confused,” “Alright, alright, alright.”
“So the fact that they are doing this is going to set an example that a lot of people are going to follow,” Gerben said.
Existing trademark laws can help curb copycats, and also apply to content that could be mistaken for the original, trademarked material. But laws on the books were written before sophisticated AI technologies became commercially available, Gerben noted.
Edited by Aimee Picchi
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