2026年6月22日 / 美国东部时间下午5:31 / 哥伦比亚广播公司新闻
消费者很快就能通过扫描特定汽水包装获取更多营养信息。
美国饮料协会周二表示，其代表的包括可口可乐公司、基尔格-德雷珀和百事公司在内的大型企业，将在包装上使用二维码，引导汽水消费者访问该贸易集团创建的网站，获取更多关于饮料成分的信息。
“消费者希望获得更高的透明度，理应对其食品和饮料的安全性抱有信心，”美国饮料协会首席执行官凯文·基恩在一份声明中说道。
这个名为“了解无妨”的网站列出了140多种不同饮料中含有的成分。每种成分都附带定义、该成分所在的产品类型以及其在全球范围内的获批情况。
虽然部分列出的成分对消费者来说耳熟能详，但也有一些，比如猴头菇和左旋肉碱，相对小众。该网站不会提供每个品牌的成分明细，因此消费者仍需查看罐身或瓶身标签才能了解饮品的具体成分。
据美国全国广播公司新闻报道，参与此次二维码计划的其他品牌包括 Celsius、怪兽能量饮料、北极饮料公司和红牛。
这并非汽水品牌首次使用二维码。可口可乐也曾在促销活动中使用过二维码。
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美国饮料协会表示，“了解无妨”网站上的信息与全球食品安全机构公布的内容一致。用户可以查询美国食品药品监督管理局、欧洲食品安全局和加拿大卫生部发布的安全评估报告。
此次计划推出之际，美国卫生与公众服务部部长小罗伯特·F·肯尼迪正将限制含糖饮料作为其“让美国再次健康”行动的一部分。
今年早些时候，特朗普政府呼吁公众举报供应含糖饮料以及不符合美国农业部膳食指南餐食的医院和疗养院。
肯尼迪近期还就星巴克和唐恩都乐饮品中的含糖量问题提出质疑，引发了政界人士和咖啡爱好者的强烈反对。
Coke and Pepsi are rolling out QR codes linked to ingredient info
June 22, 2026 / 5:31 PM EDT / CBS News
Consumers will soon be able to scan certain sodas to get additional nutrition information.
The American Beverage Association on Tuesday said that major companies it represents, including The Coca-Cola Company, Keurig Dr Pepper and PepsiCo, will use QR codes on their packaging that link soda drinkers to a website created by the trade group that provides more information about the beverages’ ingredients.
“Consumers want greater transparency and deserve to have confidence in the safety of their foods and beverages,” American Beverage CEO Kevin Keane said in a statement.
The website, called “Good to Know,” features a list of more than 140 ingredients found in different beverages. Each is accompanied by a definition, the types of products in which the ingredient is found and where it is authorized worldwide.
While some of the listed ingredients will be familiar to consumers, others, such as Lion’s Mane and L-Carnitine, are more obscure. The site does not provide ingredient breakdowns for each brand, so consumers will still need to look at the label on their can or bottle to see exactly what it contains.
Other brands participating in the new QR code initiative include Celsius, Monster Energy, Polar Beverages and Red Bull, according to NBC News.
This isn’t the first time soda brands have used QR codes. Coca-Cola has also used them in promotional campaigns.
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The American Beverage Association said the information on the “Good to Know” site aligns with that from global food safety agencies. Customers can access safety assessments from the Food and Drug Administration, the European Food Safety Authority and Health Canada.
The initiative comes as Secretary of Health and Human Services Robert F. Kennedy Jr. moves to curb sweetened drinks as part of his Make America Healthy Again effort.
Earlier this year, the Trump administration asked the public to report hospitals and nursing homes that serve sugary drinks and meals that don’t meet the Department of Agriculture’s dietary guidelines.
Kennedy also recently challenged Starbucks and Dunkin’ over the amount of sugar they add to their beverages, sparking backlash from politicians and coffee drinkers.
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