2026年2月9日 / 美国东部时间下午5:00 / CBS新闻
OpenAI的ChatGPT免费版有了新变化：不付费升级的用户在使用该人工智能平台时，现在会看到广告。
该公司周一表示，正在美国对“免费”和“Go”订阅层级的ChatGPT用户进行广告测试。“Go”计划每月费用为8美元。
OpenAI在1月份表示，将开始试点广告，因为该公司正在寻找进一步将其广受欢迎的聊天机器人变现的方法，同时通过向高级用户收取订阅费用实现盈利。OpenAI称，付费使用Plus、Pro、Business、Enterprise和Education订阅层级的客户在使用ChatGPT时不会看到广告。
该公司还承诺，广告的存在不会影响或改变ChatGPT对用户提示的回应方式。
OpenAI周一表示：“我们的目标是让广告支持更广泛地获取更强大的ChatGPT功能，同时保持人们对ChatGPT在重要和个人任务中所建立的信任。”
OpenAI指出，ChatGPT用户可以通过升级订阅层级来避免看到广告。免费层级用户也可以选择退出广告，但他们的使用将受到限制。
ChatGPT广告将如何运作？
ChatGPT会明确标示内容是广告，而不是对用户查询的AI生成回答。
广告将根据用户的提示历史和其他因素进行定制。OpenAI表示，通过“将广告商提交的广告与你的对话主题、过去的聊天记录以及过去与广告的互动相匹配”来决定展示哪些广告。
例如，一个寻求食谱建议的ChatGPT用户可能会看到杂货配送或餐盒服务的广告。
OpenAI称，广告商无法获取用户的聊天历史或个人详细信息。该公司周一还鼓励广告商报名参加其广告项目试点，以推广自己的业务。
编辑：Alain Sherter
OpenAI starts testing ads in free version of ChatGPT
February 9, 2026 / 5:00 PM EST / CBS News
OpenAI’s free version of ChatGPT has a new look: Users who don’t pay to upgrade will now see ads when using the artificial intelligence platform.
The company said on Monday that it is testing ads with ChatGPT users in the U.S. with “free” and “go” subscription tiers. The “Go” plan costs $8 monthly.
OpenAI said in January that it would start piloting ads as the company looks for ways to further monetize its widely used chatbot, along with subscription fees for premium users. Customers who pay for Plus, Pro, Business, Enterprise, and Education subscription tiers will not see ads when using ChatGPT, OpenAI said.
The company also vowed that the presence of ads wouldn’t influence or change how ChatGPT responds to user prompts.
“Our goal is for ads to support broader access to more powerful ChatGPT features while maintaining the trust people place in ChatGPT for important and personal tasks,” OpenAI said Monday.
ChatGPT users can avoid seeing ads by upgrading their subscription tiers, OpenAI noted. Free tier users can also opt out of ads, but their usage will be limited.
How will ChatGPT ads work?
ChatGPT will clearly indicate when content is an advertisement, as opposed to an AI-generated answer to a user query.
Ads will be tailored to users’ prompt histories and other factors. OpenAI said it decides to show ads by “matching ads submitted by advertisers with the topic of your conversation, your past chats and past interactions with ads.”
For example, a ChatGPT user looking for recipe suggestions might be shown a grocery delivery or meal-kit service ad.
Advertisers will not have access to users’ chat histories or personal details, OpenAI said. The company on Monday also encouraged advertisers to sign up to promote their businesses with the company as it pilots the ad program.
Edited by Alain Sherter
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