2026年4月1日 / 美国东部时间中午12:45 / 美联社报道
好时公司周三表示，将于明年起在所有锐滋产品中恢复使用经典配方。这一调整此前因锐滋创始人之孙批评该公司改用廉价原料而引发争议。
锐滋花生酱杯一直以来都以纯牛奶巧克力或黑巧克力搭配花生酱制成。但好时旗下部分产品——如迷你复活节彩蛋——目前采用的涂层含巧克力比例更低。
好时表示，将于2027年将此类产品恢复为“经典牛奶巧克力和黑巧克力配方”。
总部位于宾夕法尼亚州好时镇的该公司还宣布，明年将对其糖果产品组合进行其他调整，包括改用天然色素，并优化奇巧巧克力的配方以使其口感更丝滑。好时计划明年将研发资金增加25%。
好时在一份声明中表示：“好时致力于打造消费者喜爱的产品，这意味着我们会持续调整配方，以适应不断变化的口味偏好。”
锐滋花生酱杯发明者的孙子布拉德·锐兹在情人节当天致向好时公司品牌经理的公开信中引发了这场争议。
布拉德·锐兹在其领英主页发布的信中写道：“好时集团一边将锐滋定位为其旗舰品牌，作为信任、品质和领导力的象征，一边却悄然替换了最初为锐滋赢得信任的核心原料（牛奶巧克力+花生酱），这到底是怎么回事？”
好时承认进行了部分配方调整，但表示此举是为了满足消费者对创新产品的需求。近年来，可可价格高企也促使好时和其他制造商尝试降低巧克力使用比例。
美联社周三已致信布拉德·锐兹寻求置评。
布拉德·锐兹是H.B.锐兹之孙，H.B.锐兹曾在好时工作两年，后于1919年创立自己的糖果公司。H.B.锐兹于1928年发明了锐滋花生酱杯；他的六个儿子最终在1963年将公司出售给好时。
Hershey says it will shift back to classic Reese’s recipe after backlash
April 1, 2026 / 12:45 PM EDT / AP
Hershey said Wednesday it will use classic recipes for all Reese’s products starting next year, a change that comes after the grandson of Reese’s founder criticized the company for shifting to cheaper ingredients.
Reese’s Peanut Butter Cups have always been made with real milk chocolate or dark chocolate and peanut butter. But a small portion of Hershey’s and Reese’s products, like mini Easter eggs, are now made with a coating that contains less chocolate.
Hershey said that in 2027, it will shift those products to “their classic milk chocolate and dark chocolate recipes.”
The Hershey, Pennsylvania-based company said it will also be making other changes to its sweets portfolio next year, including transitioning to natural colors and enhancing KitKat’s recipe to make it creamier. The company said it plans to increase its research and development funding by 25% next year.
“Hershey is committed to making products consumers love and that means continually reviewing our recipes to meet evolving tastes and preferences,” the company said in a statement.
Brad Reese, the grandson of the inventor of Reese’s Peanut Butter Cups, ignited the controversy in a public letter he sent to Hershey’s corporate brand manager on Valentine’s Day.
“How does The Hershey Co. continue to position Reese’s as its flagship brand, a symbol of trust, quality and leadership, while quietly replacing the very ingredients (Milk Chocolate + Peanut Butter) that built Reese’s trust in the first place?” Reese wrote in the letter, which he posted on his LinkedIn profile.
Hershey acknowledged some recipe changes but said it was trying to meet consumer demand for innovation. High cocoa prices also have led Hershey and other manufacturers to experiment with using less chocolate in recent years.
The Associated Press left a message with Brad Reese on Wednesday seeking comment.
Brad Reese is the grandson of H.B. Reese, who spent two years at Hershey before forming his own candy company in 1919. H.B. Reese invented Reese’s Peanut Butter Cups in 1928; his six sons eventually sold his company to Hershey in 1963.
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