2026年6月11日 下午4:04 UTC / 路透社
2026年5月19日，美国佐治亚州亚特兰大，友谊浸信会教堂（当地投票点）外的投票标识。路透社/艾丽莎·庞特 摄
6月11日（路透社）——广告追踪公司AdImpact表示，今年11月的美国中期选举预计广告总支出将达到116亿美元，创下任何选举周期政治广告开支的新纪录，其中俄亥俄州、得克萨斯州和缅因州的参议院竞选开支激增是主要推动因素之一。
AdImpact周四发布的这一预测，将超过2024年总统选举周期112亿美元的开支纪录，以及2022年中期选举的89亿美元开支，同时也高于该公司9月份预估的108亿美元。
订阅路透社美国政治新闻简报，获取每周美国政治新闻及分析，了解其对全球的影响。点击此处注册。
共和党目前在众议院和参议院都仅保有微弱多数席位，与此同时国内生活成本高企，总统唐纳德·特朗普的支持率低迷。民主党有望夺回众议院多数席位，但在参议院的翻盘机会则渺茫得多。竞选开支预计将集中在少数真正具有竞争力、能够决定国会控制权归属的选区。
AdImpact表示，此次创纪录的开支预测主要源于俄亥俄州、阿拉斯加州和艾奥瓦州竞争激烈的参议院和州长竞选广告支出预计激增，以及得克萨斯州和缅因州竞争白热化的参议院竞选。
AdImpact称，在俄亥俄州，民主党议员谢罗德·布朗正与共和党现任参议员乔恩·赫斯特德展开角逐，该州州长竞选同样竞争激烈，目前预计当地广告总开支将达到7.49亿美元，较此前预测增加3.09亿美元。
增幅紧随其后的是得克萨斯州，预计开支增加2.88亿美元，达到8.5亿美元；以及缅因州，当地广告支出预计总计4.91亿美元，较此前预估增加1.85亿美元。
得克萨斯州总检察长肯·帕克斯顿上月在耗资巨大的共和党初选中击败了连任四届的联邦参议员约翰·康林，目前正与民主党州众议员詹姆斯·塔莱里科展开对决，这场竞选有望成为美国历史上开支最高的竞选之一。
在缅因州，民主党新人格雷厄姆·普拉特纳因过往网络帖子、与纳粹有关的纹身以及被指控向女性发送不雅短信而饱受争议，他预计将挑战现任共和党参议员苏珊·柯林斯，这场竞选也大概率耗资不菲。
（本报已重新编辑，将标题中的bln改为billion）
内森·莱恩 康涅狄格州威尔顿市路透社报道
罗斯·科尔文与安德里亚·里奇 编辑
US midterm advertising bill to hit record $11.6 billion, fueled by Senate races, AdImpact says
June 11, 2026 4:04 PM UTC / Reuters
Voting signs outside Friendship Baptist Church, a polling location in Atlanta, Georgia, during the Georgia Midterm Primary Election in Atlanta, Georgia, U.S. May 19, 2026. REUTERS/Alyssa Pointer
June 11 (Reuters) – The U.S. midterm elections in November are projected to cost $11.6 billion, a record for political advertising in any electoral cycle, fueled in part by surging spending in Senate races in Ohio, Texas and Maine, according to ad tracking firm AdImpact.
AdImpact’s projection, released on Thursday, would exceed the record $11.2 billion spent in the 2024 presidential cycle and the $8.9 billion spent in the 2022 midterms and is higher than the $10.8 billion it estimated in September.
Get weekly news and analysis on U.S. politics and how it matters to the world with the Reuters Politics U.S. newsletter. Sign up here.
Republicans are defending slim majorities in both the House of Representatives and Senate amid high living costs and low approval ratings for President Donald Trump. Democrats are favored to retake the House but face much steeper odds in the Senate. Spending is expected to focus on the few races that are truly competitive and could decide control of Congress.
AdImpact said its projection for record spending was mainly due to an expected surge in advertising for competitive Senate and gubernatorial races in Ohio, Alaska and Iowa, along with closely contested Senate races in Texas and Maine.
In Ohio, where Democrat Sherrod Brown is facing Republican Senator Jon Husted and the race for governor is competitive, spending is now expected to reach $749 million, an increase of $309 million from the prior forecast, AdImpact said.
The next largest increases were in Texas, where projected spending rose by $288 million to $850 million, and in Maine, where advertising outlays are now expected to total $491 million, up by $185 million, according to AdImpact.
Texas Attorney General Ken Paxton ousted four-term U.S. Senator John Cornyn last month in a costly Republican primary and now faces Democratic state Representative James Talarico in what could become one of the most expensive races in history.
In Maine, Democratic newcomer Graham Platner, who has faced scrutiny over online posts, a Nazi-linked tattoo and allegations of sending explicit texts to women, is expected to challenge incumbent Republican Senator Susan Collins in what is also likely to be a costly race.
(This story has been refiled to change bln to billion in the headline)
Reporting by Nathan Layne in Wilton, Connecticut, Editing by Ross Colvin and Andrea Ricci
发表回复