2026年6月4日 美国东部时间下午3:27 / 哥伦比亚广播公司新闻
作者：梅根·塞鲁洛 记者，MoneyWatch栏目
梅根·塞鲁洛是总部位于纽约的CBS MoneyWatch记者，报道小企业、职场、医疗保健、消费支出和个人理财话题。她定期做客哥伦比亚广播公司新闻24/7频道讨论其报道内容。
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Meta推出了名为Instagram Plus的Instagram订阅服务，每月收费3.99美元，将为用户提供多项新增功能，例如将限时24小时的快拍延长至48小时，是非付费用户时长的两倍。
这项新服务旨在帮助Meta拓展收入来源，目前其收入高度依赖广告业务。Instagram在周四的一篇帖子中表示，这款照片分享应用将继续免费提供，非付费用户的使用体验不会有任何变化。
Meta表示：“大家如今熟悉并喜爱的Instagram不会有任何改变——这项订阅服务只是为那些想要更多功能的用户提供的可选升级。”
每月3.99美元能获得哪些权益？
发布快拍（非永久留存、仅可被观看24小时的图片或视频）的付费订阅用户，可以将快拍的展示时长延长至48小时。
Instagram Plus的订阅用户还可以创建多个受众列表，向特定群组分享特定内容。Meta表示，这类功能有助于社交媒体用户与粉丝保持更紧密的联系。
这项付费服务还为付费用户提供了全新的受众数据分析指标。例如，他们可以查看自己的快拍被重新观看的次数，这一数据可以反映出内容对粉丝的吸引力。
付费用户还可以快速搜索，确认某位特定观众是否观看了自己的快拍。
自定义应用图标、字体
Meta表示，Instagram Plus用户可以选择自定义应用图标，而非仅使用系统默认的图标样式。这项付费套餐还允许用户在编辑个人简介时选择不同字体，并且发布的内容不会自动出现在好友的动态推送中。
Instagram的母公司补充道，未来几个月还将为Instagram Plus推出更多新功能。
Meta面向企业的AI助手
Meta周三还推出了面向企业的AI助手Meta Business Agent，该助手可在包括WhatsApp、Messenger和Instagram在内的Meta旗下应用中运行，能够推荐产品、解答客户疑问，并自主完成其他任务。
此次推出新功能之际，作为生成式AI后续产品的自主智能AI（agentic AI）对企业的吸引力日益增强，企业将其视为削减劳动力成本的潜在方案。消费者也开始使用这项技术来外包行政任务。
Meta目前正全面改革业务重心以聚焦AI领域，此次推出新产品恰逢其时。Meta在4月宣布计划裁员约8000人，占其员工总数的10%，以在加大人工智能投资的同时削减成本。
编辑：艾米·皮基
Meta is selling $3.99 monthly subscriptions for Instagram Plus. Here’s what you get.
2026-06-04 3:27 PM EDT / CBS News
By Megan Cerullo Reporter, MoneyWatch
Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to discuss her reporting.
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Meta is rolling out an Instagram subscription service for $3.99 a month, called Instagram Plus, which adds features such as “stories” that last for 48 hours, double the amount of time for nonpaying users.
The new service is aimed at helping Meta diversify its revenue base, which is heavily dependent on advertising. The photo-sharing app will continue to be available for free, and nothing will change for nonpaying users, Instagram said in a Thursday post.
“The Instagram you know and love today isn’t changing — this subscription is simply an optional upgrade for people who want more,” the company said.
What do you get for $3.99 a month?
Paid subscribers who post stories — images or videos that aren’t permanent and can be seen for just 24 hours — can make them last for 48 hours.
Subscribers to Instagram Plus can also create multiple audience lists to share certain content with specific groups of people. Meta says such upgrades help social media users maintain closer contact with followers.
The paid service also includes new audience metrics for paid users. For example, they can see how many times their stories were rewatched, which could indicate how compelling the content was to their followers.
Paid users can also quickly search to see if a specific viewer watched their story.
Custom app icon, fonts
Instagram Plus gives the app’s users the ability to choose a custom app icon, versus just the standard tile. The paid tier also lets users choose different fonts when writing their bios, and post content to their profiles without it automatically appearing in friends’ feeds, Meta said.
Instagram’s parent company added that it will be bringing new features to Instagram Plus in the coming months.
Meta’s AI agents for businesses
Meta on Wednesday also launched AI agents for businesses, called the Meta Business Agent, which work across its apps, including WhatsApp, Messenger and Instagram, to recommend products, answer customers’ questions, and carry out other tasks autonomously.
The move comes as agentic AI, the successor to generative AI, becomes more attractive to businesses, which see it as a potential replacement for labor costs. Consumers are also adopting the tech to outsource administrative tasks.
The new products are being rolled at as Meta continues to overhaul its business to focus on AI. Meta in April disclosed plans to lay off roughly 8,000 employees, or 10% of its workforce, to cut costs as it invests more money in artificial intelligence.
Edited by Aimee Picchi
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