2026年5月5日 / 美国东部时间下午12:58 / 哥伦比亚广播公司（CBS）新闻
作者：弗兰克·安德鲁斯
弗兰克·安德鲁斯是驻伦敦的CBS新闻记者。
以对部分毒品和性工作持包容态度闻名的阿姆斯特丹，已成为全球首个禁止在公共广告中宣传肉类和化石燃料的首都城市。此举旨在劝阻民众购买与高碳排放相关的产品。
自5月1日起，该市不再允许发布包括肉类、航空公司及汽油动力汽车在内的产品广告，这一立法动议来自绿左党和动物党。
“阿姆斯特丹投入大量税收资金、出台诸多政策应对气候变化，为何还要将公共墙面租给恰恰相反的产业？”绿左党市议员安妮克·范霍夫说道。
“如果你试图戒除某种瘾症，随处可见相关广告显然于事无补，”她补充道。
阿姆斯特丹的禁令还涵盖邮轮、遥远度假目的地以及牛肉、鸡肉、猪肉和鱼类产品的广告。
2022年，荷兰哈勒姆市成为全球首个宣布禁止大部分公共场所肉类广告的城市。该禁令与化石燃料广告禁令一同于两年后正式生效。
同样位于荷兰的海牙，于2025年成为全球首个将具有法律约束力的化石燃料广告禁令写入法规的城市。
反对这些举措的声音来自荷兰广告商协会等团体。该协会去年10月表示，此类禁令“与商业传播和言论自由的基本原则相悖”。
荷兰旅行代理商和旅游运营商协会称阿姆斯特丹的禁令对商业自由施加了过度限制，而荷兰肉类协会则认为这是一种不当干预消费者行为的尝试。
全球范围内已有超过50个城市颁布或拟颁布化石燃料和肉类产品广告禁令，以推动减少全球碳消耗。
2024年6月，联合国秘书长安东尼奥·古特雷斯呼吁禁止石油、天然气和煤炭广告，称气候变化正持续肆虐全球。
“在气候问题上，我们不是恐龙，我们是陨石，”他表示，“我们不仅身处险境，我们本身就是危险。”
Amsterdam bans advertising for meat and fossil fuels in public places to discourage high-carbon lifestyle
May 5, 2026 / 12:58 PM EDT / CBS News
By Frank Andrews
Frank Andrews is a CBS News journalist based in London.
Amsterdam, a city known for its tolerance of some drugs and sex work, has become the first capital city in the world to ban meat and fossil fuels from public advertisements. The effort aims to discourage people from spending money on products linked to high carbon emissions.
Since May 1, ads for products including meat, as well as for airlines and for cars that run on gasoline, are no longer allowed in the city, after a legislative initiative from the GreenLeft and Party for the Animals political parties.
“If you spend lots of tax money and have lots of policies trying to manage climate change in Amsterdam, why would you rent out your public walls to exactly the opposite?” said Anneke Veenhoff, a city councillor from GreenLeft.
“If you’re trying to get rid of an addiction, it’s not very handy to see it everywhere,” she said.
The Amsterdam ban also cover ads for cruises and faraway holiday destinations, as well as for beef, chicken, pork and fish products.
In 2022, the Dutch city of Haarlem became the first in the world to announce a ban on most meat advertisements in public spaces. It became law two years later, along with a ban on fossil fuel ads.
The Hague, also in The Netherlands, became the first city in the world to enshrine a legally-binding fossil fuel ban in 2025.
Opposition to these moves has come from groups including the Dutch Advertisers’ Association, which said last October that such bans “do not align with fundamental principles of commercial communication and freedom of expression.”
The Dutch Association of Travel Agents and Tour Operators called the Amsterdam ban a disproportionate curb on commercial freedom, while the Dutch Meat Association said it was an undesirable attempt to influence consumer behavior.
Around the world, more than 50 cities have banned or are moving to ban ads on fossil fuel and meat products, in a push to decrease global carbon consumption.
In June 2024, the head of the U.N. Antonio Guterres called for a ban on advertising of oil, gas and coal as climate change continued to ravage the globe.
“In the case of climate, we are not the dinosaurs. We are the meteor,” he said. “We are not only in danger. We are the danger.”
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