2026-05-01 美国东部时间下午6:43 / 哥伦比亚广播公司新闻（CBS News）
作者：克里斯·范·克利夫、法里斯·坦约斯
曾获艾美奖的记者克里斯·范·克利夫是哥伦比亚广播公司新闻驻亚利桑那州凤凰城的资深交通通讯员，同时也担任全国通讯员，为哥伦比亚广播公司新闻的所有广播和平台供稿。
福特CEO吉姆·法利表示，让车辆价格更亲民必须成为汽车行业的优先事项，他在周五接受哥伦比亚广播公司新闻独家专访时称，他的公司正采取行动实现这一目标。
当被问及如今美国人是否买得起新车时，法利回应道：“部分美国人可以。”
“但我们作为品牌、作为整个行业，都需要在让车辆更亲民这件事上做出出色表现，”他继续说道，“未来几年，大家肯定会在福特看到这一点。”
根据凯利蓝皮书的数据，新车的平均售价接近5万美元，比2019年高出30%，而消费者还面临着油价大幅上涨的冲击。
法利表示，福特的目标是让部分新车型售价降至4万美元及以下。
“我们的大多数新车型都将推出亲民版本，”法利说，“我们将在这类价格区间，也就是4万美元左右、不到4万美元的价位，提供更多选择。关键是要在美国本土生产它们。而要做到这一点，我们需要来自全球的实惠零部件。”
他还提到了一项新促销活动：福特将在7月4日之前以员工折扣价销售几乎所有新车。他承认，车价是许多美国人关心的问题。
“这就是我们推出亲民车型的原因，”法利说，“这也是我们推出员工折扣、提供399美元至499美元月租的租赁方案的原因，同时我们也为我们最畅销的F-150和探险者车型推出了亲民版本。”
特朗普总统周五在Truth Social的帖子中宣布，他将对欧洲制造的车辆征收25%的关税，高于去年实施的15%关税，并称欧盟未遵守去年8月达成的贸易协议。法利表示，他不想就具体的贸易政策置评，但表示应将重点放在快速增长的中国汽车市场上，该市场的车型通常比欧洲车型价格更低。
https://www.cbsnews.com/video/ford-ceo-jim-farley-most-new-models-more-affordable-versions/
Ford CEO Jim Farley says company is focusing on making its vehicles more affordable
2026-05-01 6:43 PM EDT / CBS News
By Kris Van Cleave, Faris Tanyos
Emmy Award-winning journalist Kris Van Cleave is the senior transportation correspondent for CBS News based in Phoenix, Arizona, where he also serves as a national correspondent reporting for all CBS News broadcasts and platforms.
Ford CEO Jim Farley says making vehicles more affordable must be a priority for the industry, and he told CBS News in an exclusive interview Friday that his company is taking steps to do just that.
When asked whether Americans can afford the price of new cars today, Farley responded, “Some Americans can.”
“But we need to do a great job as a brand, and as an industry, to make our vehicles more affordable,” he continued. “I think you’re certainly going to see that at Ford over the next couple of years.”
According to data from Kelley Blue Book, the average price of a new car is nearly $50,000 — 30% higher than in 2019 — and consumers are also being hit by sharply higher fuel prices.
Farley says Ford’s goal is to offer some of its new models at prices of $40,000 or less.
“Most of our new models are going to be more affordable versions,” Farley said. “We are going to offer more choice in those kind of price points, around $40,000, less than $40,000. The trick is to make them in America. And to do that we need, you know, affordable parts from around the world.”
He also pointed to a new promotion in which Ford will sell nearly all its new vehicles through July 4 at employee pricing. He acknowledged that prices are a concern for many Americans.
“That is why we’re coming up with more affordable vehicles,” Farley said. “And that’s why we’re offering employee pricing, and $399 to $499 leases, and why we have more affordable versions of the F-150, and Explorer, our most popular models.”
President Trump in a Truth Social post Friday announced he would implement a 25% tariff on European-made vehicles — up from the 15% tariff that was put in place last year — saying the European Union is not complying with the trade deal reached last August. Farley said he didn’t want to comment on specific trade policy, but said the focus should be on dealing with the rapidly growing Chinese auto market, which is focused on lower-priced vehicles than typically come from Europe.
https://www.cbsnews.com/video/ford-ceo-jim-farley-most-new-models-more-affordable-versions/
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