2026年2月16日 / 美国东部时间下午2:11 / CBS新闻
Lululemon长期以来一直是休闲运动服装领域的主导力量。但一系列逆风因素，包括最近因透明紧身裤引发的失误，正威胁着该公司的发展道路。
这家总部位于温哥华的企业成立于1998年，过去十年因创新设计、优质材料和舒适度而蓬勃发展。但据零售分析师、GlobalData Retail董事总经理尼尔·桑德斯称，在竞争日益激烈的市场中，竞争对手如Vuori和Alo正在赢得客户青睐，该公司最近难以找到发展方向。
桑德斯告诉CBS新闻：”如果竞争环境趋紧，而你的有机增长不尽如人意，你确实应该加倍投入创新、保持客户忠诚度，并寻找扩大客户支出份额的机会，尽管这颇具挑战性。但Lululemon实际上恰恰相反，它放松了发展的油门。”
当然，Lululemon仍拥有稳健的财务数据：截至2025年11月2日的12个月内，公司报告收入为110.7亿美元，同比增长近9%。
然而，最近几个季度销售额趋于平稳。国际市场收入在增长，但该公司在北美市场难以吸引消费者，最新季度报告显示，美国、加拿大和墨西哥的同店销售额下降了5%。
与此同时，一些投资者对该公司的信心正在下降。过去一年，Lululemon股价暴跌近53%，而同期标准普尔500指数上涨约12%。
Lululemon未就其近期表现或重振美国市场销售的计划置评。
在2025年12月最近一次财报电话会议上，前Lululemon首席执行官卡尔文·麦克唐纳德吹嘘公司为重量训练设计的新型功能性面料，并承诺Lululemon将继续在包括跑步、瑜伽、高尔夫和网球服装在内的功能性服装组合中进行创新。
麦克唐纳德于1月底卸任Lululemon首席执行官，公司尚未宣布永久继任者。
透明紧身裤
最近几周，Lululemon因一款名为”Get Low”的紧身裤面料透明问题遭到投诉。
十年前离职的Lululemon创始人奇普·威尔逊在LinkedIn上称这一情况是”彻底的运营失败”，并指责公司董事会”摧毁了品牌和股价”，声称董事会成员对产品开发漠不关心。
在暂时从网站下架该款紧身裤后，Lululemon已重新上架。据彭博社报道，现在该产品附带新的使用指南：建议顾客选大一号，并搭配”肤色无缝内衣”穿着。该媒体上周还报道了公司另一款”心形散射”图案紧身裤的新问题，顾客称其在弯腰和下蹲时会变得透明。
桑德斯告诉CBS新闻，虽然紧身裤失误肯定对公司不利，但并非其问题的根本原因。
“在这次最新的紧身裤问题出现之前，公司的困境就早已存在，”他说，”但这次紧身裤事件却概括了Lululemon的一些问题。”
桑德斯表示，对于一款零售价在88至198美元之间的紧身裤，客户期望的是顶级质量。
“这表明公司存在质量控制缺失、缺乏关怀和细节关注的问题，”他说。
桑德斯认为，Lululemon的产品已变得”劣质化”，公司偏离了技术创新和高品质的核心优势，转而推出过度品牌化的服装，这对其客户群吸引力下降。
另一个逆风因素是来自Vuori等竞争对手的加剧竞争，桑德斯称一些客户可能认为Vuori的设计更具前卫性和趣味性。其他竞争对手包括盖璞旗下的Athleta和Alo。
Lululemon正试图在竞争更加激烈的休闲运动服装市场中保持地位。2025年7月，该公司起诉好市多，指控其销售”高度相似”的夹克、运动衫和裤子仿制品。
桑德斯表示，随着前首席执行官在1月底离职，新领导有机会评估现状并重振品牌，但公司需要多管齐下才能实现突破。
“他们需要调整产品组合，需要正确定位品牌形象，”他说，”需要回到过去的创新轨道，因为他们曾经是领导者。”
编辑：艾米·皮基
分类：
- 体育
- 瑜伽
- Lululemon
- 运动
Lululemon在客户称”Get Low”紧身裤透明后下架该产品
https://www.cbsnews.com/chicago/video/lululemon-pulls-get-low-leggings-after-customers-say-theyre-sheer/
Lululemon在客户称”Get Low”紧身裤透明后下架该产品
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Is Lululemon coming apart at the seams? Here’s why the brand is losing its flex.
February 16, 2026 / 2:11 PM EST / CBS News
Lululemon has long been a dominant force in the world of athleisure. But a series of headwinds, including a recent blunder over see-through leggings, is threatening the company’s path forward.
The Vancouver-based business, founded in 1998, has thrived over the last decade because of its innovative designs, quality materials and comfort. But lately, it has struggled to find its footing in an increasingly saturated market, where competitors like Vuori and Alo are gaining traction with customers, according to Neil Saunders, a retail analyst and managing director at GlobalData Retail.
The company hasn’t done enough to stay relevant and keep its customers coming back, Saunders told CBS News.
“If the competitive environment tightens and your organic growth is not quite as good, you should really be doubling down on things like innovation, keeping your customers loyal, looking for opportunities as to how to expand the share of wallet, even if that’s challenging,” he said. “But Lululemon actually did the opposite. It really took its foot off the gas.”
To be sure, Lululemon still boasts solid financials: The company reported $11.07 billion in revenue in the 12 months ended Nov. 2, 2025, up nearly 9% from the year prior.
Sales, however, have plateaued in recent quarters. International revenue is growing, but the company is struggling to woo buyers in North America, with its most recent quarterly report showing same-store sales in the U.S., Canada and Mexico fell 5%.
At the same time, some investors are souring on the company. Over the last year, Lululemon’s stock price has plunged nearly 53%, while the S&P 500 gained about 12% over the same period.
Lululemon did not respond to a request for comment on its recent performance or its plans to revitalize U.S. sales.
During the most recent earnings call in December 2025, former Lululemon CEO Calvin McDonald touted a new performance fabric the company designed for weight training, and promised Lululemon would continue to innovate across its performance wear portfolio, which includes running, yoga, golf and tennis apparel.
McDonald stepped down as Lululemon CEO at the end of January. The company has yet to announce a permanent replacement.
See-through leggings
Lululemon has faced complaints in recent weeks that one of the fabrics for one of its pairs of leggings — called “Get Low” — is see-through.
Lululemon founder Chip Wilson, who parted ways with the company over a decade ago, called the situation a “total operational failure” on LinkedIn. He also blamed the company’s board for “destroying the brand and the stock price,” alleging that its board members are uninterested in product development.
After temporarily pulling the leggings from its website, Lululemon returned them. They now bear new guidance for customers: size up and pair the product with “skin-tone, seamless underwear,” according to Bloomberg. The publication last week reported a second snafu over a separate line of leggings in the company’s “heart scatter” pattern, which customers said were see-through when bending and squatting.
While the leggings blunder certainly hasn’t helped the company, it’s not the root cause of Lululemon’s problems, Saunders told CBS News.
“The woes set in a long time before this latest legging problem had reared its head,” he said. “But the leggings problem, it encapsulates some of the issues at Lulu.”
For a company charging somewhere in the range of $88 to $198 for a pair of leggings at full retail price, customers expect top-notch quality, Saunders said.
“What it suggests is that there’s kind of a lack of quality control, there’s a lack of care, there’s a lack of attention to detail,” he said.
Saunders said he believes the company’s products have become “junkified,” with Lululemon straying from its trademarks of technical innovation and high quality to heavily branded attire that holds less appeal for its customer base.
Another headwind is heightened competition from rivals such as Vuori, which some customers may feel offers slightly edgier and more interesting designs, according to Saunders. Other competitors include Athleta, owned by Gap, and Alo.
Lululemon is seeking to maintain its foothold in a more crowded athleisure market. In July 2025, the company sued Costco, accusing the retailer of selling “confusingly similar” replicas of its jackets, sweatshirts and pants.
With the former CEO stepping down at the end of January, there’s room for a new leader to take stock and rejuvenate the brand, but the company will have to pull multiple levers to level up, according to Saunders.
“They need to get the product mix right. They need to get the brand presentation right,” he said. “They need to come back to where they were before, being innovative, because they used to be the leader.”
Edited by Aimee Picchi
In:
- Sports
- Yoga
- Lululemon
- Athletics
Lululemon pulls “Get Low” leggings after customers say they’re sheer
https://www.cbsnews.com/chicago/video/lululemon-pulls-get-low-leggings-after-customers-say-theyre-sheer/
Lululemon pulls “Get Low” leggings after customers say they’re sheer
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