2026年7月11日 / 美国东部时间下午12:28 / 哥伦比亚广播公司新闻
戴夫·波特诺伊凭借病毒式传播的披萨评测和张扬的社交媒体人设打造了商业帝国。如今，这位“吧台体育”创始人在其全新回忆录《尽管取消我》中回顾了自己登顶的历程。
早在在全美范围内评测披萨之前，波特诺伊就决定辞去自己厌恶的销售工作，创办自己的媒体公司。这个项目就是“吧台体育”的早期雏形。当时，这家媒体还是一份四页的体育报纸，由波特诺伊免费派发。
“我不在乎自己是否每天24小时、每周7天连轴转；这总比我之前做的工作强，”波特诺伊在接受《哥伦比亚广播公司周六晨间秀》采访时说道，“每天我们都在迈出微小的步伐。今天可能多了一位读者，明天就涨到了两位。”
波特诺伊表示，“吧台体育”过去和现在的目标都是“对读者保持诚实和真实”。为了打造这样一家公司，波特诺伊聘请了优秀人才并给予他们充分的创作自由。其中一位雇员是亚历克斯·库珀，她后来推出了热门播客《叫她爸爸》。
波特诺伊称，他希望“吧台体育”能像“周六夜现场”一样——成为一个可以培养和发掘优秀人才的平台。
戴夫·波特诺伊于2025年7月15日出席在马萨诸塞州波士顿TD花园举办的WNBA赛事。埃丽卡·登霍夫/Icon Sportswire via Getty Images
“我希望年轻的喜剧演员、有才华的人申请加入吧台体育，之后他们有望成为超级巨星，其中一些人可能会离开，”波特诺伊说，“我们会和你签订合同，期望你能一炮而红、声名鹊起，在此期间我们会对你进行商业化变现，合同到期后，如果我们负担得起，就可以和你续约……或者你也可以去追求更大的成功。”
如今的“吧台体育”早已不只是一家媒体公司。该公司在新冠疫情初期创立的“吧台基金”帮助了超过400家企业支付账单、维持运营。
波特诺伊也开始涉足政治领域。他曾公开考虑竞选纽约市市长，还曾背书包括现任总统特朗普在内的多位政客。他在《哥伦比亚广播公司周六晨间秀》中表示，他将参与政治视为一种“公民义务”。
“实际上，我会在深夜思考政坛发生的一些事情，”波特诺伊说，“这正是驱使我投身政治的原因。”
他希望读者明白，《尽管取消我》并非是在乞求他人理解自己。
“我从不认为那些不喜欢我的人会理解我。我已经得出了这个结论，”波特诺伊说，“喜欢我的人永远会喜欢我。不喜欢我的人永远不会。哪怕我免费给恨透了我的人100美元，他们还想要200美元。”
尽管他很高兴有机会为“吧台体育”的创立历程留下一份“记录”，但波特诺伊表示他不打算再写一本书了。
“当初有人向我提议出书时，一想到能在机场路过时看到我的书，我就觉得‘这太酷了’，”波特诺伊说，“我非常开心这件事终于结束了，我很高兴自己完成了这本书，但我绝不会再写了。”
Dave Portnoy explains why he wants “Barstool Sports” to be like “Saturday Night Live”
July 11, 2026 / 12:28 PM EDT / CBS News
Dave Portnoy has built a business empire on his viral pizza reviews and brash social media personality. Now, the “Barstool Sports” creator is looking back on his journey to the top in his new memoir, “Cancel Me If You Can.”
Long before he started ranking pizzas across the country, Portnoy decided to quit a sales job he hated and start his own media enterprise. That project was the early iteration of “Barstool Sports.” At the time, the publication was a four-page sports newspaper, which Portnoy passed out for free.
“I didn’t care if I was working, you know, 24 hours a day, 7 days a week; it was better than doing what I was doing,” Portnoy told CBS Saturday Morning. “Every day, I felt like we were making tiny steps. They may be (a) reader one day, and we went to two the next.”
The goal of “Barstool Sports,” then and now, is to “be honest and authentic to readers,” Portnoy said. To build the company that did that, Portnoy hired talented people and let them run wild. One of those hires was Alex Cooper, who would go on to create the hit podcast “Call Her Daddy.”
Portnoy said he wanted “Barstool Sports” to be like “Saturday Night Live” — a place where great talent could be established and developed.
Dave Portnoy, attends a WNBA game on July 15, 2025, at TD Garden in Boston, MA. Erica Denhoff/Icon Sportswire via Getty Images
“I wanted young comedians, talent, to apply to Barstool, and then hopefully they become superstars and some of them may leave,” Portnoy said. So we sign you for a contract and the hope is that you explode and get big, and we monetize you during that time and then at the end of that contract, we can either re-sign you if we can afford you … or you can go to great success.”
“Barstool Sports” is now more than just a publication. The Barstool Fund, started in the early days of the coronavirus pandemic, helped over 400 businesses pay their bills and keep their doors open.
Portnoy has also begun to dip his toes into the political waters. He openly considered running for mayor in New York City, and has endorsed politicians, including current President Trump. He told “CBS Saturday Morning” that he sees engaging in politics as a “civic duty.”
“I actually am like, up at night on some of the things that’s going on in politics,” Portnoy said. “That’s what would drive me to do it.”
He wants readers to know that “Cancel Me If You Can” isn’t him asking to be understood.
“I don’t think I’m ever going to be understood by people who don’t like me. I’ve kind of come to that conclusion,” Portnoy said. “People like me will always like me. People who don’t, won’t. I could give somebody who hates my guts like $100 for free and they’d want $200.”
Though he appreciated the chance to create “a record” of the founding of “Barstool Sports,” Portnoy said he doesn’t plan on writing another book.
“When this was pitched to me, the idea of seeing my book, like in an airport walking by, I was like, ‘That’s really cool,’” Portnoy said. “I’m super happy it’s over, and I’m glad I did it, but I would never do it again.”
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