2026年6月17日 / 美国东部时间早上5:00 / 哥伦比亚广播公司新闻
作者：梅根·塞鲁洛 记者，MoneyWatch专栏
梅根·塞鲁洛是驻纽约的哥伦比亚广播公司MoneyWatch记者，报道小企业、职场、医疗保健、消费者支出和个人理财话题。她经常在哥伦比亚广播公司新闻24小时频道出镜讨论其报道内容。
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新型人工智能工具正在降低创业门槛，为创业活动注入动力，并有望推动就业增长。
曾广泛使用人工智能发展自己位于纽约的营销与客户 acquisition公司Woodridge Growth的企业家克里斯·佛朗哥表示，人工智能可以撰写商业计划书、开展深入的行业研究、生成营销内容、设计logo、为新产品制作原型，以及在其他方面助力新企业的启动或扩张。
“你可以做成任何你能想象到的事情，没有什么能阻挡你，”他告诉哥伦比亚广播公司新闻，“在这个时代，没有理由不去创业。”
根据美国人口普查局的数据，近年来美国新企业注册数量飙升至历史最高水平。圣ripe经济研究院对人口普查局数据的分析显示，个体创业者推动了这一增长的大部分。
资产管理公司阿波罗全球管理的首席经济学家托尔斯滕·斯洛克表示，人工智能正在大幅降低创业和运营企业的成本。
“这是因为你可以借助大型语言模型更轻松地撰写商业计划书，还可以使用智能代理完成工作，这很可能就是经济对企业家来说变得更具活力的原因，”他补充道，“对于咨询、金融或法律服务等各自领域的专家来说，现在更容易脱颖而出成为创业者，并与一些现有企业展开竞争。”
成本更低，速度更快
人工智能降低新企业创建门槛的方式之一是减少启动成本。
“创业者是否能够借助人工智能雇佣更精简的团队，用更少的资金办成更多事？绝对可以，”哥伦比亚商学院创业学教授安吉拉·李同时也是一位连续创业者，她告诉哥伦比亚广播公司新闻。
例如，李回忆起她在20世纪90年代创立首批企业之一时，曾花费2万美元聘请程序员搭建网站。
“如今，你可以使用Lovable这款热门人工智能编码应用，通过免费工具在20分钟内快速生成网站代码，”李告诉哥伦比亚广播公司新闻，“所有方面的成本都下降了，速度却提升了。”
圣ripe经济研究院首席经济学家厄尼·泰德斯基介绍了企业家如何利用人工智能启动新企业。
“它可以帮你制定商业计划，或是为你提供供应链方面的建议。它能完成你需要的一切，让你的愿景成为现实，”他说，“它还能帮你确认需要填写哪些表格，并在你还在构思创业想法的阶段就协助你完成这些工作。”
“它帮助我们理清思路”
波士顿蜡烛公司Sky Candle Co.的老板阿尔伯特·费尔德曼在人工智能时代到来之前就创办了自己的企业，但后来他开始借助人工智能开展营销活动、进行财务规划，并生成各类关键分析数据。他告诉哥伦比亚广播公司新闻，这帮助Sky Candle高效运营，并与规模大得多的企业展开竞争。
“它帮助我们了解应该增加生产哪些产品，以及应该淘汰哪些产品。我们自己生产产品——手工灌注蜡烛——所以这需要大量的财务规划，”费尔德曼说，“通过利用历史销售数据，它能帮助我们知道需要采购多少蜡和香薰容器，帮我们理清所有事情的头绪。”
尽管人工智能的出现引发了人们对该技术可能取代数百万劳动者的担忧，但阿波罗全球管理的斯洛克预计，人工智能将推动创新，并最终创造就业岗位。
“如果人们产生的新想法中有一部分最终取得成功，他们就需要雇佣员工，”他说，“这表明经济正变得更具活力，归根结底，人工智能将创造更多就业岗位。”
哥伦比亚商学院的李则没那么乐观。“创业者的招聘需求在减少，不幸的是，我认为最终它还是会夺走工作岗位。”
编辑：阿兰·谢特尔
Want to start a business? AI can help, business owners say
June 17, 2026 / 5:00 AM EDT / CBS News
By Megan Cerullo Reporter, MoneyWatch
Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to discuss her reporting.
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New artificial intelligence tools are making it easier to start a business, fueling entrepreneurship and potentially job growth.
AI can write a business plan, conduct in-depth industry research, generate marketing content, design logos, prototype new products, and otherwise help launch or scale up a new enterprise, said Chris Franco, an entrepreneur who has used AI extensively in growing his New York-based marketing and customer acquisition firm, Woodridge Growth.
“You can do anything you can imagine. There’s nothing holding you back,” he told CBS News. “There’s no excuse not to start a business in this age.”
In recent years, new business formation across the U.S. has surged to its highest level ever, according to Census Bureau data. Solo founders are driving much of that growth, according to an analysis of Census data from Stripe Economics.
AI is slashing the cost of starting and running a business, said Torsten Slok, chief economist at asset management firm Apollo Global Management.
“That’s because you can more easily write a business plan with a large language model, use agents to do work, so that’s likely the reason the economy is becoming more dynamic for entrepreneurs,” he added. “It’s becoming easier for experts in their respective fields, like consulting, finance or legal services, to break out and become entrepreneurs and compete with some of the incumbents.”
Lower cost, higher speed
One way AI is lowering the barriers to creating a new business: reducing startup costs.
“Are founders able to hire leaner teams and do more with less funding because of AI? One hundred percent,” Angela Lee, a professor of entrepreneurship at Columbia Business School and herself a serial entrepreneur, told CBS News.
For example, Lee recounted spending $20,000 for coders to build a website for one of the first businesses she launched in the 1990s.
“Today, you can use Lovable to vibe code a website in 20 minutes with a free tool,” Lee told CBS News, citing a popular AI coding app. “Everything has decreased in cost and increased in speed.”
Ernie Tedeschi, chief economist at Stripe Economics, described how entrepreneurs are leveraging AI to launch new enterprises.
“It can help you come up with a business plan, or give you advice on supply chains. It can do what you need to make your vision a reality,” he said. “It can help you identify what forms you need to fill out and help you complete them before you even get to the idea itself.”
“It helps us understand”
Albert Feldman, owner of Boston-based candle company Sky Candle Co., started his business before the era of artificial intelligence. But he has since turned to AI to create marketing campaigns, for financial planning and to generate a range of vital analytics. That has helped Sky Candle operate efficiently and compete with much larger enterprises, he told CBS News.
“It helps us understand what products we should make more of and which we should move away from. We make the product ourselves — we hand-pour the candles — so it requires a lot of financial planning,” Feldman said. “By leveraging historical sales data, it helps us know how many wax and scent vessels we need to buy, and helps us make heads and tails of everything.”
Although the advent of AI has stoked concerns that the technology could displace millions of workers, Apollo’s Slok expects it to fuel innovation and, in time, job creation.
“If a fraction of the new ideas people have end up being successful, they’ll need employment,” he said. “It suggests the economy is becoming more dynamic, and ultimately, AI is going to create more jobs.”
Lee of Columbia Business School is less optimistic. “Founders are hiring less, and unfortunately, I think ultimately it will take away jobs.”
Edited by Alain Sherter
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