2026年6月11日 / 美国东部时间下午2:11 / 哥伦比亚广播公司新闻
将于今日开幕的2026年世界杯将在三个国家的16座城市举办，成为有史以来规模最大的体育赛事和商业盛宴。
这场为期五周的足球赛事预计将吸引全球约60亿观众关注，并迎来650万名现场观众。国际足联和世界贸易组织（WTO）去年联合发布的一项研究预测，本届赛事将为美国GDP带来172亿美元的增长，为全球GDP带来409亿美元的增长。
美国白宫去年曾表示，本届赛事有望为美国经济创造300亿美元的收益。相比之下，据估算，超级碗每年带来的经济收益仅为数亿至约10亿美元。
部分经济增长将来自就业创造。美国5月休闲和酒店业就业岗位大幅增加，经济学家将其部分归因于世界杯带来的预期旅游业增长。
赛事期间，美国各地主办城市将迎来资金流入，包括亚特兰大、波士顿、达拉斯、休斯顿、堪萨斯城、洛杉矶、纽约/新泽西、费城、西雅图以及旧金山湾区。数字金融服务公司SoFi在最近一项研究中表示，每座主办城市的新增经济活动规模将在1.6亿至6.2亿美元之间。
根据美国旅游协会的数据，国际游客在美国期间的人均消费预计将超过5000美元。
除了作为全球规模最大的体育赛事之外，本届世界杯还有望成为有史以来规模最大的博彩赛事之一。博彩咨询公司H2 Gambling Capital预测，人们将通过合法体育博彩平台为本届赛事投注600亿美元，其中美国国内投注额将达到29亿美元。
令人失望的酒店预订情况
尽管各界对美国旅游业寄予厚望，但酒店预订量却低于预期。
美国酒店与住宿协会（AHLA）上月发布的一份报告显示，主办城市中有80%的酒店经营者表示，酒店预订量低于最初预测。这个拥有3万名会员的行业组织将需求疲软归因于国际旅行障碍和成本上升。
美国酒店与住宿协会首席执行官罗莎娜·马耶塔周四在一封电子邮件中表示，酒店的预订需求正在回升，行业预计部分赛事开赛前，延迟预订的情况将会加速增长。
球迷们面临的主要障碍之一是世界杯门票价格过高。哥伦比亚广播公司新闻此前报道称，由于动态定价策略以及场馆面向更富裕观众群体调整票价，门票价格持续上涨。借贷平台LendingTree估算，包括比赛门票、机票、酒店住宿及其他开支在内，球迷现场观赛的平均成本将超过2100美元。
尽管赛事预计将吸引来自全球的大量球迷，但部分球票仍可能剩余。据美联社报道，截至周三，已有29场比赛售罄，仍有75场比赛有余票在售。由于剩余票源大多处于高价区间，这些余票的售价预计将居高不下。
“零”长期收益？
高盛集团表示，尽管世界杯将提振美国经济，但这种增长是暂时性的。该投行利用1982年以来历届世界杯的相关数据进行分析后发现，赛事举办当年，主办国的实际GDP会出现小幅增长，但分析师指出，赛事对经济增长的长期影响“几乎为零”。
高盛在一份报告中指出，包括美国、加拿大和墨西哥在内的主办国只能从赛事中获得部分收益，因为大部分消费支出将流向其他国家。
高盛分析师表示：“虽然世界杯期间会卖出更多啤酒，足球相关周边产品的销量也会上升，但其中大部分啤酒和周边产品都不会在主办国境内购买。”
本文编辑：阿兰·谢特
The World Cup will draw millions of fans, but economic payoff is modest
June 11, 2026 / 2:11 PM EDT / CBS News
The 2026 World Cup, which kicks off today, will be held across three countries and 16 cities, making it the biggest sporting event ever and a commercial bonanza.
The five-week soccer tournament is expected to engage around 6 billion people globally and draw 6.5 million fans to the games. A joint FIFA and World Trade Organization (WTO) study released last year projected that the competition would boost U.S. GDP by $17.2 billion and global GDP by $40.9 billion.
The White House said last year the tournament could generate $30 billion for the U.S. economy. By comparison, the Super Bowl generates somewhere between a few hundred million and roughly$1 billion, according to estimates.
Part of the economic boost will come from job creation. Hiring in May showed a significant jump in U.S. leisure and hospitality jobs that economists attributed in part to expected tourism from the World Cup.
During the tournament, dollars will flow to host cities across the country, including Atlanta, Boston, Dallas, Houston, Kansas City, Los Angeles, New York/New Jersey, Philadelphia, Seattle and the San Francisco Bay Area. In a recent study, SoFi, a digital financial services company, said each host city will see between $160 million and $620 million in incremental economic activity.
International visitors are projected to spend more than $5,000 per person during their time in the U.S., according to the U.S. Travel Association.
The World Cup, aside from being the world’s largest sporting event, is also expected to be one of the largest gambling events of all time. H2 Gambling Capital, a betting and gaming consultancy, projects people will wager $60 billion on the tournament through legal sportsbooks, including $2.9 billion from the U.S.
Disappointing hotel sales
While the event has generated high hopes for the U.S. tourism industry, hotel bookings have been more sluggish than expected.
Eighty percent of hoteliers across host cities said hotel bookings were below initial forecasts, according to a report released last month by the American Hotel & Lodging Association (AHLA). The industry group, which represents 30,000 members, cited international travel barriers and rising costs as reasons for the weak demand.
AHLA CEO Rosanna Maietta said in an email on Thursday that hotels are reporting an uptick in demand and that the industry expects late bookings to accelerate ahead of some games.
One of the main obstacles for fans has been the exorbitant price of World Cup tickets, which are rising due to dynamic pricing and as venues cater to wealthier fans, CBS News has reported. Including the cost of a ticket to a match, along with flights, hotels and other expenses, fans on average will shell out more than $2,100 to attend the World Cup, LendingTree estimates.
While the matches are expected to draw legions of fans from across the world, some seats could remain empty. As of Wednesday, 29 games were sold out, while 75 still had tickets available, according to the Associated Press. Those seats are likely to be pricey given that much of the remaining inventory is on the higher end of the price scale.
“Zero” long-term gains?
While the World Cup will provide a boost to the U.S. economy, that growth will be temporary, according to Goldman Sachs. Using data from previous World Cups dating back to 1982, the investment bank found that the event generates a modest rise in the host nation’s real GDP during the year of the tournament. But the long-term effects on economic growth are “effectively zero,” analysts said.
Host countries — which include the U.S., Canada and Mexico — will only benefit partially from the event, as much of the spending will take place in other countries, the investment bank noted in a report.
“While more beer will be bought and more football-related merchandise will be purchased as a consequence of the World Cup, most of that beer and most of the merchandise will not be purchased in the host countries,” Goldman analysts said.
Edited by Alain Sherter
发表回复