2026年2月8日 / 美国东部时间晚上10:17 / CBS新闻
凯迪拉克已成为首个以独立车队身份进军竞争激烈的一级方程式（F1）世界的美国汽车巨头。这个历史悠久的美国品牌在超级碗周日晚间公布了其2026年首个赛季的官方车队涂装。
第四季度播出的超级碗广告展示了黑白相间的涂装，其中融入了约翰·肯尼迪总统1962年演讲的片段，当时他说：”我们选择在这十年内登月，并完成其他任务，不是因为它们容易，而是因为它们困难。”
广告中经过剪辑的演讲内容表示：”我们愿意接受这一挑战……并决心赢得它。”短片最后以”任务开始”（THE MISSION BEGINS）收尾。
压力下的进步。首个凯迪拉克F1车队涂装揭晓。[pic.twitter.com/u2LVwQkFL5]
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— 凯迪拉克F1车队 (@Cadillac_F1) 2026年2月9日
车队管理层
- 凯迪拉克F1车队负责人格雷姆·洛登（Graeme Lowdon）从零开始组建了这支车队，包括在印地赛车的故乡印第安纳州、纳斯卡赛车的故乡北卡罗来纳州以及F1的故乡英国银石赛道建立新设施。
在涂装发布前接受CBS采访时，洛登称将凯迪拉克带入F1的道路”漫长且充满波折”。
他最近透露，凯迪拉克从约14.3万名申请者中招募了500多人加入新团队。
“有很多期望，这是理所当然的，”洛登告诉CBS新闻，”通用汽车是一个备受尊敬且令人印象深刻的企业……所以存在这种压力，但这就是F1的意义所在。”
车手阵容
赛道上，这支美国品牌车队将由前梅赛德斯车手瓦尔特利·博塔斯（芬兰籍）和前红牛车手塞尔吉奥·佩雷斯（墨西哥籍）代表。两人被广泛认为是F1老将，职业生涯共获得16次大奖赛胜利，参赛次数超过500场。
凯迪拉克F1车队负责人格雷姆·洛登（左）与车手瓦尔特利·博塔斯合影。凯迪拉克F1车队
据洛登表示，对于一支全新车队而言，拥有如此丰富的车手经验是签下这两名车手的主要动机。
“这些车手知道如何获胜，”他说，”但最重要的是，他们有能力凝聚团队，因此他们是工程活动、车库活动以及所有与最高级别车队运营相关事务的核心焦点。”
新赛季展望：快速运动中的缓慢起步？
专家表示，美国车迷期望凯迪拉克在与法拉利、梅赛德斯等老牌劲旅竞争时能在首个赛季就取得重大突破，这可能会失望。
业内普遍认为，凯迪拉克在本赛季赢得F1比赛甚至登上领奖台的可能性并不高。
一辆成功的F1赛车及其背后的成功团队至少需要几个赛季才能打造，并且需要持续投入。
被广泛认为是德国F1传奇车手迈克尔·舒马赫成功幕后推手的罗斯·布朗（Ross Brawn）在伦敦2026年Autosport颁奖典礼上告诉CBS新闻，美国车迷可能需要一些耐心。
“这非常艰难，”布朗谈到对凯迪拉克车队本赛季的期望时表示，”他们拥有一些非常优秀的人才，在选择大量有经验的人员方面很明智，但这将非常困难，所以请给他们一点时间。”
英国天空体育频道著名F1评论员大卫·克罗夫特（David Croft）则敦促车迷今年关注车队的发展而非领奖台位置。
“对我来说，无论他们从哪里开始，希望都不是终点，”他在2026年Autosport颁奖典礼上告诉CBS新闻，”他们有动力和决心，并且拥有合适的人才最终在F1取得成功，但这需要一些时间。”
F1在美国的日益流行
根据长期拥有F1美国转播权的ESPN报道，2025年是该运动迄今为止平均收视率最高的赛季，24场比赛中有16场创下收视率纪录。该 broadcaster 表示，过去八年中，每场大奖赛的平均收视率翻了一番多，从55.4万增长到130万。
尽管如此，F1在美国作为赛车观众运动仍落后于纳斯卡杯系列赛，后者2025年平均收视率为320万。
但业内人士表示，F1在美国的受欢迎程度呈不可否认的增长趋势，令人鼓舞。
“曾经我们去奥斯汀参加美国大奖赛时，过海关时没人知道F1是什么，更不用说我们是谁了，”克罗夫特告诉CBS，”现在人们知道我们是谁，F1是什么，以及它代表什么。”
许多评论家认为Netflix的《极速求生》（Drive to Survive）系列剧集推动了F1在美国的知名度提升。
克罗夫特还指出，F1在美国新增了迈阿密和拉斯维加斯两场比赛，加上得克萨斯州、墨西哥、加拿大和巴西的比赛，共有六场F1赛事在美洲时区举行，这使得车迷更容易实时观看比赛。
洛登希望凯迪拉克能借助这一流行趋势，让车迷享受新车队的旅程——即使最初只是相对微小的”胜利”。
“取得成功非常困难，如果你加入这段旅程……那么（车迷）可以享受途中的小胜利，”他说，”即使只是制造出这样复杂的赛车本身就是一种小胜利。”
As Cadillac races to first F1 season, insiders advise patience for U.S. fans
February 8, 2026 / 10:17 PM EST / CBS News
Cadillac has become the first American auto giant to step into the fiercely competitive world of Formula One with a dedicated team. The storied U.S. brand unveiled the official team livery for its inaugural 2026 season during the Super Bowl Sunday night.
The Super Bowl ad, which aired during the fourth quarter, shows the black and white livery. It features part of President John F. Kennedy’s 1962 speech in which he said, “We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard.”
“That challenge is one that we are willing to accept … and one which we intend to win,” the edited speech said in the ad. The short feature closed out with the phrase: “THE MISSION BEGINS.”
Progress under pressure. The first Cadillac Formula 1® Team livery is here. [pic.twitter.com/u2LVwQkFL5]
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— Cadillac Formula 1 Team (@Cadillac_F1) February 9, 2026
Leading Cadillac’s effort is team principal Graeme Lowdon, who’s built the team from the ground up, including new facilities in Indiana, the home of Indycar; North Carolina, the home of NASCAR; and Silverstone, England, the home of F1.
Speaking with CBS before the livery reveal, Lowdon called the road to get Cadillac into the F1 game “lengthy, with lots of twists and turns.”
He recently shared that Cadillac had hired more than 500 people to join the new team, from a pool of some 143,000 applicants.
“There’s a lot of expectation, and quite rightly so,” Lowdon told CBS News. “General Motors is a hugely respected and impressive entity … so there is that pressure, but that’s what Formula One’s about.”
On the track, the American brand will be represented by former Mercedes team driver Valtteri Bottas, originally from Finland, and Mexican former Red Bull driver Sergio Perez. Widely considered to be veterans in the sport, they have a total of 16 Grand Prix victories and more than 500 race starts between them.
Cadillac’s Formula One team principal Graeme Lowdon, left, with driver Valtteri Bottas. Cadillac Formula 1 Team
Having that level of experience behind the wheel, for an otherwise new team, was the chief motivator behind signing those two drivers, according to Lowdon.
“These guys know how to win,” he said. “But above all else, they have an ability to gel a team together, so they’re the focal point for the engineering activities, the garage activities, everything to do with operating a team at the highest level.”
A slow start in a fast sport?
Experts say American fans hoping Cadillac will deliver a blockbuster first season as it steps into the ring against longtime heavyweights such as Ferrari and Mercedes may be disappointed.
The odds of Cadillac winning an F1 race, or even finishing on the podium this season, aren’t generally considered very strong.
A winning Formula One car, and a winning team behind it, can take at least several seasons to develop, and require consistent investment.
Ross Brawn, the man widely credited as the architect behind German F1 sensation Michael Schumacher’s success, told CBS News at the 2026 Autosport Awards in London that American fans may need some patience.
“It’s very tough,” Brawn said about the expectations for the Cadillac team this season. “They’ve got some very good people there. They have been sensible in choosing a lot of experienced people, but it’s going to be very tough, so give them a bit of time.”
David Croft, a prominent Formula One commentator for Britain’s Sky Sports network, urged fans this year to look for development, not podium placement.
“Wherever they start the hope for me is that that’s not where they’ll finish,” he told CBS News at the 2026 Autosport Awards. “They’ve got the drive and the determination, and they’ve got the right people in place to be a success eventually in Formula One, but it’s going to take a bit of time.”
Formula One’s growing popularity in the U.S.
According to ESPN, which has long held Formula One broadcasting rights in the U.S., 2025 was the biggest season to date for average viewership for the sport, with 16 of the 24 races setting viewership records. The broadcaster has said that over the past eight years, average viewership per Grand Prix more than doubled, from 554,000 to 1.3 million in the U.S.
Formula One is still dwarfed in the U.S. as a racing spectator sport, with overall viewership for the Nascar Cup Series, for instance, averaging 3.2 million in 2025.
But insiders say the trajectory is undeniable, and encouraging.
“There was a time we’d go to Austin, the U.S. Grand Prix, and nobody would know what Formula One is when we got to passport control, let alone who we were,” Croft told CBS. “Now people know who we are and what Formula One is, what it stands for.”
Many pundits see the success of Netflix’s “Drive to Survive” series behind F1’s rising popularity in the U.S.
Croft also credited the addition of two more races in the United States, in Miami and Las Vegas. Alongside races in Texas, Mexico, Canada and Brazil, a total of six F1 races now take place within American time zones, making it easier for fans to tune into the action live, he noted.
Lowdon hopes Cadillac can ride the wave of popularity, and that fans will enjoy following the new team’s journey – even if it means settling for relatively small “wins” at first.
“It’s really so difficult to achieve success that, if you come along and join the journey … then [fans] can enjoy, if you like, the minor victories along the way,” he said. “Even just producing a car as complex as this is a minor victory in itself.”
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