2026年5月27日 / 美国东部时间下午5:20 / 哥伦比亚广播公司新闻(CBS News)
作者:梅根·塞鲁洛(Megan Cerullo)
梅根·塞鲁洛是驻纽约的CBS MoneyWatch记者,报道小企业、职场、医疗保健、消费支出和个人理财话题。她经常亮相CBS新闻24小时频道解读其报道内容。
YouTube正在更新其政策,以更清晰地标注哪些看似写实的视频是由人工智能制作的。
此次调整正值社交媒体平台充斥人工智能生成的视频、图片和音乐之际。
作为回应, Alphabet旗下的YouTube周三表示,将在视频上更醒目地展示现有标签,披露视频是否经过人工智能修改或生成。对于长视频,标签将直接显示在播放器下方、视频描述的上方。对于短视频,披露信息将以叠加字幕的形式出现在视频上。
“如果视频看起来很真实但由人工智能制作,观众将能立刻知晓,”YouTube创作者勒内·里奇(Rene Ritchie)在一段介绍此次调整的视频中说道。
YouTube此前已经要求创作者对写实内容使用人工智能的情况进行披露。该平台还新增了自动识别并标注人工智能生成内容的工具。
YouTube表示,此次调整是为了“在透明度和创作者自主权之间取得平衡”,并且仅披露标签不会影响视频的推荐方式或能否获得 monetization(变现)资格。
其他主要在线内容平台也在采取行动应对人工智能“劣质内容”的泛滥。今年4月,音频流媒体服务Spotify推出了名为“Spotify认证”的认证徽章,用于表明歌曲是由人工智能还是人类创作的。
blob:https://www.cbsnews.com/6405dd94-ea60-49c8-a9e0-91cf892a8c3c
该公司在一份声明中表示,这一徽章旨在让听众“更深入了解他们收听的音乐和艺术家”。
编辑:阿兰·谢特(Alain Sherter)
YouTube taking steps to make clear when realistic videos are made by AI
May 27, 2026 / 5:20 PM EDT / CBS News
By Megan Cerullo
Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to discuss her reporting.
YouTube is updating its policies to more clearly identify when a realistic-seeming video was made using artificial intelligence.
The change comes as social media platforms are flooded with AI-generated videos, images and music.
In response, Alphabet-owned YouTube said Wednesday it will more prominently feature an existing label on videos that discloses if they have been altered or generated with AI. For long-form videos, the label will appear directly below the player, right above a video’s description. For shorter content, the disclosure will appear as an overlay on the video.
“If it looks real but was made with AI, viewers will know immediately,” Rene Ritchie, a YouTube creator, said in a video describing the changes.
YouTube already requires creators to disclose their use of AI for realistic content. The platform is also adding tools to automatically identify and label AI material.
YouTube said it’s making the changes “to balance transparency with creator control” and that a disclosure label alone will not affect how a video is recommended or whether it can be monetized.
Other major online content players are also moving to respond to the proliferation of AI “slop.” In April, audio streaming service Spotify added a certification badge, called “Verified by Spotify,” that indicates whether a song was created by AI or a person.
blob:https://www.cbsnews.com/6405dd94-ea60-49c8-a9e0-91cf892a8c3c
The badge is designed to give audiences “more insight and transparency into the music and artists” they listen to, the company said in a statement.
Edited by Alain Sherter
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