2026年5月17日 / 美国东部时间上午9:46 / 哥伦比亚广播公司新闻
作者:阿丽娜·乔
在巴黎郊外一座不起眼的建筑里,你会发现一座类似博物馆的空间,一个多世纪以来的珍贵藏品都在这里得到精心存放和保护。“这里令人心生敬畏,”尼古拉·盖斯奎埃说道,“但在这里,你总能找到隐藏的秘密。”
这些秘密都掌握在盖斯奎埃手中——这位设计师正执掌着法国时尚品牌路易威登。
1901年路易威登产品目录封面。Apic/盖蒂图片社
“路易威登本身的故事就是创新,”他说,“品牌创始人在制作流程和产品研发上都是创新者。”
路易·威登生于1821年。这位年轻的法国行李箱制造商凭借一个简单的理念创立了公司:一款扁平可堆叠的行李箱。这款行李箱取代了老式的圆顶行李箱,彻底革新了旅行方式。
威登的行李箱后来成为了身份地位的象征。
“最初的核心是实用性,之后才发展出极致精美的工艺,这也定义了奢华的内涵,这让我深深着迷,”盖斯奎埃说道,“我们始终坚持的,就是在实用性、手工艺之间找到平衡,同时不断探索新的理念与创新。”
这一最初的理念,如今仍在巴黎郊外的威登家族故居和工坊延续着。品牌创始人的玄孙皮埃尔-路易·威登确保这些标志性行李箱仍按照172年前的工艺制作。“工匠制作的行李箱,不是用一天、用一周的,而是能用一辈子的,”他说。
还有那张标志性名片:相互交织的“LV”字母,是全球辨识度最高、被抄袭最多的符号之一。
路易威登行李箱制作现场。哥伦比亚广播公司新闻
如今,路易威登已是全球最大的奢侈品品牌。
盖斯奎埃表示:“你必须忽略它的规模体量,否则只会被压得喘不过气。因为在路易威登,你做出的每一个微小决定,都会在经济、创意乃至方方面面产生巨大影响。”
在设计全新时装系列时,盖斯奎埃表示他总会联想到最初的威登行李箱:“有点像童话故事,我喜欢把每一季都想象成打开一个行李箱。你能想象里面装着什么?会有哪些书?哪些色彩?又承载着谁的回忆?”
他设计的Petit Malle手袋,将行李箱缩小为手拿包大小,成为连接品牌19世纪起源与现代的桥梁。“它刚好能放下一部手机和几把钥匙,”他说。
这款Petit Malle手袋的灵感源自传统路易威登行李箱,细节包括羊皮内衬。哥伦比亚广播公司新闻
盖斯奎埃向我们提前展示了他的最新系列,该系列将于本周在纽约发布。其中势必成为头条新闻的,是与已故艺术家凯斯·哈林遗产基金会的合作系列。“这肯定会体现在服装上,当然手袋也不例外,”盖斯奎埃说道。
2026年3月10日巴黎时装周路易威登2026-2027秋冬女装秀上,模特们正在走秀。Lyvans Boolaky/盖蒂图片社
他表示,关键在于出人意料:“可以是经典款的惊喜演绎,也可以是色彩斑斓的设计,或者你知道的,完全实验性的作品。时尚之所以畅销,是因为人们渴望新事物。不仅是新,他们还想与众不同。”
因为即便这座建立在历史之上的品牌,也必须始终向前看。
路易威登相互交织的“LV”标识是全球最具辨识度的符号之一。哥伦比亚广播公司新闻
更多信息:
- louisvuitton.com
- 路易威登2026早春度假系列将于5月20日在纽约弗里克美术馆首发
本文由米凯拉·布法诺制作。编辑:雷明顿·科普尔。
Designing the future of Louis Vuitton
May 17, 2026 / 9:46 AM EDT / CBS News
By Alina Cho
Inside a modest building outside Paris, you’ll find a museum of sorts, where more than a century of treasures are carefully stored and preserved. “It’s intimidating,” said Nicolas Ghesquière. “But here, it is always where you can find secrets.”
Those secrets are in the hands of Ghesquière, the designer shaping the French fashion house Louis Vuitton.
The cover of a 1901 Louis Vuitton catalog. ApicGetty Images
“The story of Louis Vuitton itself is innovation,” he said. “The man was the innovator in his process, in his development.”
Louis Vuitton was born in 1821. The young French trunk-maker built a company on a simple idea: A flat, stackable trunk. It replaced the old rounded tops, and revolutionized travel.
Vuitton’s luggage would become a status symbol.
“I’m fascinated that the first was function, and then, of course, this absolutely exquisite elaboration, that define what is luxury,” Ghesquière said. “It’s what we do; it’s that balance between function, craftmanship, and in the same time looking forward for new ideas and innovation.”
That original idea lives on at the Vuitton family home and workshop on the outskirts of Paris. Pierre-Louis Vuitton, the founder’s great-great-great-grandson, makes sure those famous trunks are still made just as they were 172 years ago. “When they make a trunk, it’s not a trunk for a day, it’s not a trunk for a week; it’s a trunk for life,” he said.
There’s also that calling card: the interlocking “L-V” that is among the most recognizable and copied symbols in the world.
Fashioning a Louis Vuitton trunk. CBS News
Today, L-V is the world’s largest luxury brand.
Ghesquière said, “You have to forget that it’s that big, because if you think too much about it, it’s too intimidating. Because every small decision you make at Louis Vuitton has a massive impact economically, creatively, in every aspect.”
When he designs a new fashion collection, Ghesquière says he thinks about that original Vuitton trunk: “Like a little bit of a fairy tale, I like to think about every season is like, let’s open one trunk. What can you imagine is inside? What books would be inside? What colors? What memories of a person?”
His Petite Malle, a trunk shrunk to the size of a small clutch, is a bridge from the company’s 19th century origins to today. “It’s just big enough to put a phone and some keys,” he said.
The Petite Malle, inspired by the traditional Louis Vuitton trunk, down to the sheepskin lining. CBS News
Ghesquière gave us a peek at his latest collection, set to show this week in New York. Sure to make headlines: a collaboration with the estate of the late artist Keith Haring. “It’s gonna be definitely for the clothes, certainly for the bags,” Ghesquière said.
Models walk the runway at the Louis Vuitton Womenswear Fall/Winter 2026-2027 show, part of Paris Fashion Week, March 10, 2026. Lyvans Boolaky/Getty Images
He says the key is the unexpected: “It could be a classic surprise, a colorful one, or you know, something completely experimental. Fashion sells because people want new things. Not only new; they want to be different.”
Because even a house built on history must always look forward.
Louis Vuitton’s interconnected “LV” is one of the most recognizable symbols in the world. CBS News
For more info:
- louisvuitton.com
- Louis Vuitton’s 2026 cruise collection debuts at the Frick in New York City May 20
Story produced by Mikaela Bufano. Editor: Remington Korper.
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