2026年2月5日 / 美国东部时间下午6:02 / 哥伦比亚广播公司新闻
特朗普账户将在超级碗第60届赛事中推出专属广告，白宫希望借此宣传新的投资计划，该计划旨在帮助家庭为子女储蓄资金。
这段30秒的广告由非营利倡导组织”投资美国”（Invest America）出资，将于周日超级碗赛前转播期间播出。
据彭博新闻社报道，超级碗直播预计将吸引多达1亿观众，是广告商的黄金时段。超级碗期间30秒的广告时段最高可标价1000万美元。
“本周日，在世界最大的舞台上，我们将提醒全国人民，美国梦始于我们的孩子，”投资美国组织周四在X平台发布广告预告时表示。
特朗普政府官员将这些税收递延型投资工具吹捧为美国年轻人储蓄资金以最终购房、支付教育费用、创业及其他用途的途径。财政部长斯科特·贝森特近日表示，这些账户也可用于退休储蓄。
联邦政府正为特朗普账户注入资金——该账户由共和党”宏大美丽法案”税收和支出法案创立——一次性捐赠1000美元。美国多家大型企业也承诺代表员工为该计划捐款。
该账户面向2025年1月1日至2028年12月31日期间出生、拥有美国公民身份的儿童。
广告突出了尽早开始投资的好处，以及账户支持者称其能帮助年轻人实现的部分财务里程碑。”我可以为房子存钱，”广告中一名儿童说道，另一名儿童补充道：”算我一个。”
编辑：阿兰·舍特
Trump Accounts to get their own Super Bowl ad. Here’s a preview.
February 5, 2026 / 6:02 PM EST / CBS News
Trump Accounts will get their own Super Bowl LX ad as the White House looks to promote the new investment plans, which are intended to help families save money for their children.
The 30-second spot, paid for by nonprofit advocacy group Invest America, is set to air during the Super Bowl’s pregame broadcast on Sunday.
As many as 100 million viewers could tune into the live game, making it prime airtime for advertisers. Thirty seconds of airtime during the event can cost as much as $10 million, according to Bloomberg News.
“This Sunday, on the world’s biggest stage, we’ll remind the nation that the American dream begins with our kid,” Invest America said when it posted the ad preview on X Thursday.
Trump administration officials have touted the tax-deferred investment vehicles as a way for young Americans to save money to eventually buy a home, fund their education, start a business and other purposes. The accounts could also be used to help save for retirement, Treasury Secretary Scott Bessent recently said.
The federal government is seeding Trump Accounts, which were created under the Republicans’ “big, beautiful bill” tax and spending act, with a one-time $1,000 donation. A number of major U.S. corporations have also pledged to contribute to the plans on behalf of their employees.
The accounts are available to children who have U.S. citizenship and who are born between Jan. 1, 2025, and Dec. 31, 2028.
The ad highlights the benefits of starting to invest early, along with some of the financial milestones supporters of the accounts said they can help young people achieve. “I can save for a house,” said one child in the ad, while another added, “Sign me up.”
Edited by Alain Sherter
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