2026年4月13日 / 美国东部时间下午3:34 / 哥伦比亚广播公司新闻
麦当劳正在对其饮品阵容进行革新,将在菜单中新增“清爽饮品”和“手工苏打汽水”。
一名发言人告诉哥伦比亚广播公司新闻,这些新品将于5月起上架,同时这家快餐巨头还将在今年晚些时候推出能量饮料。
麦当劳美国分部在发给哥伦比亚广播公司新闻的声明中表示:“消费者对麦当劳饮品的喜爱由来已久,从呼吁恢复Hi-C橘子熔岩汽水,到催生标志性的‘辣味雪碧’话题。下个月,我们将凭借全新饮品时代延续这份热爱,多款清爽饮品和手工苏打汽水将在全美范围内推出。”
这家餐饮连锁表示,将很快公布更多关于扩容后的饮品产品线的细节。
《华尔街日报》周日报道称,麦当劳的新饮品包括“脏德克萨斯胡椒汽水”和芒果菠萝清爽饮品。此举旨在饮品领域展开竞争,此前麦当劳已于去年5月关停了以饮品为核心的连锁品牌CosMc’s。
该媒体还援引与此次新品上市相关的内部文件报道称,麦当劳计划在价格上低于星巴克和荷兰兄弟咖啡等竞争对手。
关停CosMc’s门店后,麦当劳在美国门店测试了包括酸樱桃能量爆品在内的全新饮品组合。当时该公司表示,其“饮品业务正展现出强劲增长势头,在Z世代消费者中尤其如此”。
McDonald’s to start selling refreshers and crafted sodas nationwide in May
April 13, 2026 / 3:34 PM EDT / CBS News
McDonald’s is giving its beverage lineup a jolt, adding “refreshers” and “crafted sodas” to its menu.
The new offerings will appear on menus starting in May, while the fast-food giant will also introduce energy drinks later this year, a spokesperson told CBS News.
“Our fans’ love for McDonald’s beverages runs deep, from rallying for the return of Hi-C Orange Lavaburst to coining the iconic ‘Spicy Sprite.’ Next month, we’re building on that passion with a new era of beverages, featuring a variety of refreshers and crafted sodas rolling out nationwide,” McDonald’s US said in a statement to CBS News.
The restaurant chain said it would soon have more details to share about its expanded drinks offerings.
The Wall Street Journal on Sunday reported that McDonald’s new beverages include a Dirty Dr Pepper and a Mango Pineapple Refresher. The move to compete in the drinks space comes after McDonald’s last May pulled the plug on its beverage-oriented chain, CosMc’s.
The media outlet also reported that McDonald’s plans to undercut competitors such as Starbucks and Dutch Bros on price, citing internal documents related to the launch.
After it closed CosMc’s stores, McDonald’s tested new drink combinations, including a Sour Cherry Energy Burst, in U.S. McDonald’s restaurants. At the time, the company said it was “seeing real momentum in beverages,” particularly among Gen Z consumers.
发表回复