2026-04-12 21:50:23 UTC / 路透社
路透社报道
2026年4月12日 美国东部时间晚上9:50 更新，距首次发布已过去15分钟
2020年8月29日，美国华盛顿特区联邦贸易委员会总部外的标识。路透社/安德鲁·凯利/档案照片 购买授权，打开新标签页
电通集团
IPG集团（Interpublic Group of Companies Inc.）
宏盟集团（Omnicom Group Inc.）
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（4月12日路透社电）据《华尔街日报》周日援引知情人士消息报道，美国联邦贸易委员会正在与多家大型广告公司协商可能的和解方案，以解决一项调查——这些公司是否通过联合抵制包括埃隆·马斯克旗下X平台在内的社交媒体平台，违反了联邦反垄断法。
据《华尔街日报》报道，包括电通（4324.T）、阳狮集团（PUBP.PA）和WPP集团（WPP.L）在内的数家广告公司，将承诺不会基于平台上可能出现的政治内容，将客户的广告预算从相关媒体平台转移走。
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但报道补充称，单个广告主仍可自主选择是否避开特定平台投放广告。
路透社无法立即核实该报道。美国联邦贸易委员会也未立即回应路透社的置评请求。
去年，该机构以附加条件批准了宏盟集团（OMC.N）以135亿美元收购竞争对手IPG集团的交易，条件是新公司不得与其他企业达成协议，基于政治内容将广告预算投向或转出出版商。
报道称，联邦贸易委员会与广告公司的谈判仍在进行中，仍有可能无法达成和解。
广告 · 滚动以继续阅读
去年，美国联邦贸易委员会将针对广告主抵制行为的调查升级，将调查对象扩大到包括Media Matters在内的民间监督机构，这些机构此前曾报道称，多个知名品牌的广告出现在亿万富翁埃隆·马斯克旗下X平台上的极右翼极端主义帖子旁。
路透社班加罗尔的鲁奇卡·坎纳报道；奥罗拉·埃利斯编辑
我们的报道准则：汤森路透信托原则。
US FTC in settlement talks with ad companies in boycott probe, WSJ reports
2026-04-12 21:50:23 UTC / Reuters
By Reuters
April 12, 2026 9:50 PM UTC Updated 15 mins ago
节点运行失败
Signage is seen at the Federal Trade Commission headquarters in Washington, D.C., U.S., August 29, 2020. REUTERS/Andrew Kelly/File Photo Purchase Licensing Rights, opens new tab
Dentsu Group Inc
Interpublic Group of Companies Inc
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April 12 (Reuters) – The U.S. Federal Trade Commission is negotiating a potential settlement with several major advertising companies to resolve a probe into whether they violated federal antitrust laws by coordinating boycotts against platforms, including Elon Musk’s X, the Wall Street Journal reported on Sunday, citing people familiar with the matter.
Several advertising firms, including Dentsu 4324.T, Publicis PUBP.PA and WPP WPP.L, would commit not to direct clients’ advertising budgets away from media platforms based on political content that might appear on those sites, the Journal said.
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However, individual advertisers would still be free to choose to avoid specific sites for their advertisements, the report added.
Reuters could not immediately verify the report. The FTC did not immediately respond to Reuters’ requests for comment.
Last year, the agency greenlit Omnicom’s OMC.N $13.5 billion acquisition of rival Interpublic on the condition the new company does not enter agreements with others to steer ad dollars toward or away from publishers based on political content.
Talks between the FTC and the advertising companies are ongoing, and it remains possible that no deal will be reached, the report said.
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Last year, the FTC escalated its probes into advertiser boycotts by targeting civil society watchdogs like Media Matters that had previously reported major brands had appeared next to far-right extremist posts on billionaire Elon Musk’s X social media platform.
Reporting by Ruchika Khanna in Bengaluru; Editing by Aurora Ellis
Our Standards: The Thomson Reuters Trust Principles.
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