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数万纳税人资金用于克里斯蒂·诺姆拉什莫尔山广告的马匹、美发和化妆费用
作者：迈克尔·威廉姆斯
更新于17分钟前
更新时间：2026年3月23日，美国东部时间下午3:43
发布时间：2026年3月23日，美国东部时间中午12:51
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美国国土安全部部长克里斯蒂·诺姆于2025年10月2日在南达科他州拉什莫尔山拍摄广告时骑马。
蒂娅·杜福尔/国土安全部
根据美国有线电视新闻网（CNN）看到的发票，为了制作展示即将卸任的国土安全部部长克里斯蒂·诺姆在拉什莫尔山（Mount Rushmore）前形象的广告，纳税人花费了数万美元用于美发化妆师和马匹等开支。
向国土安全部分包商“战略集团”（The Strategy Group）开具的发票显示，纳税人支付了2万美元给南达科他州一名 barrel racer（绕桶赛马选手），另有近4000美元用于美发和化妆服务。这些发票是分包商应参议员彼得·韦尔奇（Peter Welch）和理查德·布卢门撒尔（Richard Blumenthal）的要求提供的，并于周一分享给了CNN。
诺姆去年就任国土安全部部长时承诺，要铲除其部门的浪费性支出。她制定了严格的成本控制措施，并加强了对该国联邦灾害管理机构资金的掌控。
但与此同时，国土安全部在以诺姆为主要焦点的广告宣传活动上花费了巨额资金，该部门的这一广泛广告宣传活动总花费超过2亿美元。本月早些时候的两次国会听证会上，议员们对这些支出提出了多个质疑。
在共和党参议员约翰·肯尼迪（John Kennedy）的质询下，诺姆称总统唐纳德·特朗普批准了这些支出。特朗普否认了这一说法，而在诺姆做出这一陈述后不久，总统宣布她将在本月底离开国土安全部。特朗普选定俄克拉荷马州参议员马克韦恩·穆林（Markwayne Mullin）接替诺姆，这位俄克拉荷马州参议员预计最早于周一晚间进行参议院确认投票。
CNN就此事向国土安全部寻求置评，对方回应称，未具体说明这些费用，但指出该部门“不能、也不决定、控制或对承包商雇佣或使用谁来履行合同条款做出评价”。
与CNN分享的发票显示，“战略集团”（其首席执行官是诺姆前首席发言人的丈夫）产生了超过10万美元的人工成本，以及6万美元的“签约奖金”用于制作广告。约5万美元用于聘请摄影、摄像和制作供应商。
“在我看来，这像是浪费、欺诈和滥用职权，”韦尔奇在一份声明中表示，“在领导国土安全部期间，克里斯蒂·诺姆和她的高级团队允许数万纳税人资金被浪费在制作成本、可疑的签约奖金以及非常昂贵的马匹上——而这只是我们目前所知的情况。”
CNN已联系“战略集团”寻求置评。该公司此前曾反驳韦尔奇和布卢门撒尔的指控，并指责他们歪曲了广告支出的情况。
这支60秒的广告于10月拍摄，画面中诺姆戴着牛仔帽、穿着马裤，骑着一匹栗色马，背景是拉什莫尔山。“为什么我热爱这些开阔的空间？这让我想起我们的祖先为何来到这里。不仅是为了它的美丽，更是为了只有美国才能提供的自由，”这位前南达科他州州长在广告中说道。
广告穿插了美国历史上的关键时刻和特朗普的影像，包括2024年7月特朗普遇刺未遂事件之后。诺姆在画外音中发誓要保护美国人的自由，并逮捕非法移民。
“但如果你以正确的方式来到这里，”她在广告结尾说道，“你的美国梦可以和这些无尽的天空一样广阔。”
本文已更新以添加更多信息。
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Thousands in taxpayer funds spent on horse, hair and makeup expenses for Kristi Noem’s Mount Rushmore ad | CNN Politics
3 min read
Thousands in taxpayer funds spent on horse, hair and makeup expenses for Kristi Noem’s Mount Rushmore ad
By
Michael Williams
Updated 17 min ago
Updated Mar 23, 2026, 3:43 PM ET
PUBLISHED Mar 23, 2026, 12:51 PM ET
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Secretary of Homeland Security Kristi Noem rides a horse while filming an ad at Mount Rushmore in South Dakota on October 2, 2025.
Tia Dufour/DHS
Tens of thousands of taxpayer dollars were spent on expenses for hair and makeup artists and a horse for the advertisement showcasing outgoing Department of Homeland Security Secretary Kristi Noem in front of Mount Rushmore, according to invoices seen by CNN.
Invoices to the Strategy Group, a DHS subcontractor that produced the advertisement, show taxpayers footed a $20,000 bill to a South Dakota-based barrel racer, along with nearly $4,000 for hair and makeup services. The invoices were sent by the subcontractor in response to a request from Sens. Peter Welch and Richard Blumenthal and shared with CNN on Monday.
Upon becoming DHS secretary last year, Noem pledged to root out wasteful spending from her agency. The secretary instituted strict cost-control efforts and tightened her grip on the purse strings of the country’s federal disaster management agency.
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But at the same time, DHS spent exorbitant amounts of money on advertising campaigns that featured Noem prominently, part of a broader advertising effort by the department that cost more than $200 million. That spending was the basis of several questions she received from lawmakers during a pair of congressional hearings earlier this month.
Under questioning from Republican Sen. John Kennedy, Noem said President Donald Trump approved the spending. Trump denied doing so, and shortly after Noem made that claim, the president announced she would leave DHS by the end of this month. Trump selected Markwayne Mullin to replace Noem, and the Oklahoma senator is headed toward an expected Senate confirmation vote as soon as Monday evening.
Asked for comment by CNN, DHS responded with a statement that did not address the specific expenses but noted the department “cannot and does not determine, control or weigh in on who contractors hire or use to fulfill the terms of the contract.”
Invoices shared with CNN showed that the Strategy Group — whose CEO is the husband of Noem’s former top spokesperson — accrued more than $100,000 in labor costs, along with a $60,000 “signing bonus” to produce the ad. About $50,000 was spent on videography, photography and production vendors.
“This looks like waste, fraud, and abuse to me,” Welch said in a statement. “While leading the Department of Homeland Security, Kristi Noem and her senior team allowed tens of thousands of taxpayer dollars to be spent on wasteful production costs, a shady signing bonus, and a very expensive horse — and that’s just what we know so far.”
CNN has reached out to the Strategy Group for comment. The company has previously pushed back on the efforts of Welch and Blumenthal and accused them of mischaracterizing the spending on the ad.
The 60-second ad, which was filmed in October, shows Noem riding a chestnut-colored horse while wearing a cowboy hat and chaps in front of Mount Rushmore. “Why do I love these wide-open spaces? They remind me of why our forefathers came here. Not just for its beauty, but for the freedom only America provides,” the former South Dakota governor says in the ad.
The ad intersperses pivotal moments in American history with images of Trump, including after his July 2024 assassination attempt. In a voiceover, Noem vows to protect Americans’ freedom and to arrest undocumented immigrants.
“But if you come here the right way,” she says toward the end of the ad, “your American dream can be as big as these endless skies.”
This story has been updated with additional information.
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