下载此内容:数字应用订阅费用大幅上涨


2026年2月25日 / 美国东部时间下午1:51 / CBS新闻

如今物价上涨带来的痛苦不仅限于食品和医疗保健成本等领域。美国人现在为电视、音乐、新闻和其他数字应用支付的费用比2020年高出近20%。

这一结论来自LendingTree旗下在线平台DepositAccounts近期的一项分析,该平台允许用户比较银行账户。研究人员查看了15种广泛使用的订阅服务,从Hulu和Spotify等流媒体平台到在线视频工具Zoom Pro,以评估过去六年中它们的价格变化情况。

“我们已经习惯看到这些订阅服务发布通知称我们将成本提高1美元、2美元、3美元,这似乎没什么大不了的,”LendingTree首席消费者金融分析师Matt Schulz告诉CBS新闻,“但如果你考虑到有些人订阅了10或15种不同的服务,每月这些服务额外增加的几美元,在一年时间里就会累积成一笔不小的开支。”

一些美国人选择注销订阅服务。DepositAccounts1月份对2000人进行的调查发现,三分之一的受访者表示在过去六个月中因成本问题取消了至少一项付费数字订阅。

根据DepositAccounts的另一项分析,订阅者平均支付4.5项服务的费用,每月总计84美元,即每年1008美元。

Disney+和Apple TV订阅价格大幅上涨


分析发现,Disney+订阅者现在需支付每月18.99美元的无广告计划费用,是六年前价格的两倍多。2025年9月,迪士尼提高了流媒体平台无广告套餐的价格,同时将其与Hulu和ESPN的计划捆绑销售。

根据DepositAccounts的数据,Apple TV订阅成本也大幅飙升,考虑通胀因素后,其标准计划价格较2020年上涨了108%。

尼尔森(Nielsen)的数据显示,流媒体目前占电视收视率的最大份额,约为48%,超过了广播和有线电视。

并非所有数字平台的价格都上涨了。例如,DepositAccounts指出,自2020年以来,苹果iCloud存储平台的订阅费用下降了近20%,而Apple Music价格下降了12%以上。

编辑:Alain Sherter

https://www.cbsnews.com/video/prices-for-streaming-services-jumped-nearly-20-between-november-and-december-bls-finds/

Download this: Subscribing to digital apps has gotten a lot more expensive

February 25, 2026 / 1:51 PM EST / CBS News

The pain of higher prices today isn’t limited to things like food and health care costs. Americans now pay nearly 20% more for TV, music, news and other digital apps than they did in 2020.

So concludes a recent analysis from DepositAccounts, an online platform owned by LendingTree that allows users to compare bank accounts. Researchers looked at 15 widely used subscription services, ranging from streaming platforms like Hulu and Spotify to online video tool Zoom Pro, to assess how their prices have changed over the last six years.

“We’ve kind of gotten used to seeing notes from these subscription services saying we’re raising our costs by $1, $2, $3, which doesn’t seem like very much,” Matt Schulz, a chief consumer finance analyst at LendingTree, told CBS News. “But when you factor in that some people subscribe to 10 or 15 different things, a couple of dollars a month extra on all of those adds up to real money over the course of the year.”

Some Americans are pulling the plug. A January survey of 2,000 people by DepositAccounts found that one-third said they had cancelled at least one paid digital subscription in the last six months due to cost.

On average, subscribers pay for 4.5 services, which amounts to $84 a month, or $1,008 annually, according to a separate analysis by DepositAccounts.

Big hikes for Disney+ and Apple TV subscribers


Subscribers to Disney+ are now being charged $18.99 a month for an ad-free plan, more than double what they were paying six years ago, the analysis found. Disney upped the price for the streaming platform’s ad-free tier, while bundling plans with Hulu and ESPN, in September 2025.

Apple TV subscription costs have also surged, with the cost of a standard plan for the online video service jumping 108% from 2020 when adjusted for inflation, according to DespoitAccounts.

Streaming now accounts for the largest share of TV viewership, at around 48%, outpacing broadcast and cable, according to Nielsen.

Not all digital platforms have gotten pricier. For example, subscription costs for Apple’s iCloud storage platform are down nearly 20% since 2020, while Apple Music prices have sunk more than 12%, according to DepositAccounts.

Edited by Alain Sherter

https://www.cbsnews.com/video/prices-for-streaming-services-jumped-nearly-20-between-november-and-december-bls-finds/

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