2026年2月9日 / 美国东部时间下午4:01 / CBS新闻
星巴克周一在门店推出了新的国际风味菜单项目，这是该咖啡连锁品牌为重新吸引线下门店顾客而采取的最新举措。
此次菜单更新正值首席执行官布莱恩·尼科尔（Brian Niccol）为期一年的”回归星巴克”（Back to Starbucks）复苏计划期间，该计划旨在扭转公司同店销售额连续多个季度下滑的局面。目前该计划已显现成效：星巴克1月28日公布，最近一个季度的同店销售额增长了4%。
2月新增的菜单包括6款烘焙产品——包括新口味的面包、 tart（塔）和可颂——以及一款深度烘焙咖啡。星巴克上周还推出了两款水果味抹茶饮品，作为情人节特供产品，这些饮品将永久保留在这家咖啡巨头的菜单上。
“顾客告诉我，我们的菜单需要更贴近他们的需求，”尼科尔在1月29日的公司投资者日上表示。
尼科尔的复苏计划包括：取消非乳制奶的额外收费、增加个性化服务（如在咖啡杯上手写便签）、为员工引入新着装规范，以改善这家咖啡巨头的品牌形象。上个月，星巴克将其忠诚度计划升级为三个等级，高级别会员可享受更大权益。
该公司去年9月还宣布将关闭一些财务表现不佳的门店。
![图片：星巴克2月9日在门店推出的新国际风味菜单项目之一：巧克力开心果面包。图片来源：星巴克]
新菜单项目
- 迪拜巧克力小食
- 曲奇可颂漩涡
- 莓果金发女郎（甜点）
- 草莓抹茶面包
- 柚子柑橘花
- 巧克力开心果面包
- 1971烘焙咖啡（一款新的深度烘焙咖啡）
- 冰双莓抹茶
- 冰香蕉面包抹茶
此次食品和饮品的更新紧随星巴克此前的多次菜单调整之后，包括去年推出蛋白质拿铁和扩展秋季菜单供应。
该咖啡连锁品牌去年2月还削减了表现不佳的产品，称此举是为了精简菜单，并更好地响应不断变化的消费者偏好。
“我非常清楚，要扭转业务并建立长期增长平台，我们必须改变公司的运营方式和工作的基本模式，”星巴克首席执行官在投资者日上表示。
编辑：艾米·皮基（Aimee Picchi）
Starbucks adds internationally inspired menu items as part of turnaround effort
February 9, 2026 / 4:01 PM EST / CBS News
Starbucks unveiled new internationally inspired menu items at its stores on Monday, marking the coffee chain’s latest attempt to win back customers at its brick-and-mortar locations.
The menu refresh comes amid CEO Brian Niccol’s yearlong “Back to Starbucks” turnaround effort, aimed at reversing consecutive quarterly declines in the company’s same-store sales. The effort is showing some results: Starbucks reported Jan. 28 that same-store sales rose 4% in the most recent quarter.
The February menu additions include six bakery items — including new loaf, tart and croissant flavors — and a dark roast coffee. Starbucks also debuted two fruit-flavored matcha beverages last week as part of its Valentine’s Day offerings, which will have a permanent place on the coffee giant’s menu.
“Customers told me that our menu needed to feel more relevant,” Niccol said at the company’s investor day on Jan. 29.
Niccol’s turnaround plan has included eliminating the extra charge for nondairy milk, adding personal touches such as hand-written notes on coffee cups and introducing a new dress code for employees to help improve the coffee giant’s image. Last month, it revamped its loyalty program into three tiers, with the higher levels providing bigger benefits to members.
The company also announced in September that it would shut down some stores with weak financial performance.
The chocolate pistachio loaf is among the new internationally-inspired menu items Starbucks launched in stores on Feb. 9. Courtesy of Starbucks
New menu items
- Dubai chocolate bite
- Cookie croissant swirl
- Berry blondie
- Strawberry matcha loaf
- Yuzu citrus blossom
- Chocolate pistachio loaf
- 1971 Roast, a new dark roast coffee
- Iced double berry matcha
- Iced banana bread matcha
The food and drink reboot follows several menu updates from Starbucks, including the introduction of protein lattes and expanded fall menu offerings last year.
The coffee chain also trimmed weaker performers last February, in what it said was an effort to streamline its menu and better respond to shifting consumer preferences.
“It became really clear to me that to turn this business around and build a platform for long-term growth, we had to change the way our business ran and the fundamentals of how we worked,” the Starbucks CEO said at the company’s investor day.
Edited by Aimee Picchi
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