2026年2月8日 / 美国东部时间凌晨5:00 / CBS新闻
第60届超级碗无疑将为NFL带来财务上的胜利——但对于中场表演者Bad Bunny来说并非如此，他将于周日在西雅图海鹰队与新英格兰爱国者队的对决中登台亮相。
超级碗的中场表演艺术家仅获得工会标准薪酬，这是劳工合同中规定的最低费用。根据美国演员工会-美国电视与电台艺术家联合会（SAG-AFTRA）最新的合同，这笔费用约为每天1000美元。NFL通常会支付艺术家的费用，而这些费用可能高达数百万美元。
尽管报酬微薄，这位波多黎各巨星（本名Benito Antonio Martínez）在超级碗前夕的Apple Music新闻发布会上表示，他对这场备受期待的演出感到“兴奋”，并将其描述为“一场盛大的派对”。他还表示，希望将“我的很多文化”带到舞台上。
与此同时，这场表演将延续Bad Bunny近期的火热势头。他的《Debí Tirar Más Fotos》在上周末的格莱美奖中斩获了“年度专辑”奖项——这是首次有全西班牙语专辑获得这一顶级奖项。
2亿双眼睛
虽然超级碗不为中场表演者支付现金，但它带来了可能更有利可图的东西：人们的关注——大量的关注。预计将有多达1亿观众观看这场比赛，这将放大Bad Bunny通过这场短暂但精心编排的表演可能获得的曝光度、流媒体播放量和门票销售额。
即使是非橄榄球球迷也倾向于观看NFL的冠军赛，部分原因是为了观看今年的一系列广告。据彭博新闻社报道，广告时段价格高昂，广告商为30秒的广告花费高达1000万美元。
由Charlie Kirk创立、现任由其遗孀Erika Kirk领导的保守派活动组织“转折点美国”（Turning Point USA）计划举办一场竞争性活动，在Bad Bunny表演的同时通过YouTube和其他平台直播，演出阵容包括Kid Rock等艺术家。
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“‘全美中场秀’是一个让所有美国人享受中场表演的机会，其唯一目的是庆祝信仰、家庭和自由”，转折点美国的Andrew Kolvet在一份声明中表示。
Will Bad Bunny be paid for his Super Bowl halftime performance?
February 8, 2026 / 5:00 AM EST / CBS News
Super Bowl LXis certain to deliver a financial win for the NFL — but not for halftime performer Bad Bunny, who will take the stage Sunday during the matchup between the Seattle Seahawks and the New England Patriots.
Halftime artists at the Super Bowl onlyearn union scale, a minimum fee guaranteed under labor contracts. Under the Screen Actors Guild-American Federation of Television and Radio Artists union’s most recent contract, that would come to about $1,000 a day. The NFL typically covers artists’ expenses, which can run into the millions of dollars.
Despite the modest payday, the Puerto Rican superstar (born Benito Antonio Martínez) said at a Apple Music press event leading up to the Super Bowl that he’s “excited” for the highly anticipated show, describing it as “a huge party.” He also said he wants to bring “a lot of my culture” to the stage.
Meanwhile, the performance will continue Bad Bunny’s recent hot streak. His “Debí Tirar Más Fotos” took home“album of the year”honors at last weekend’s Grammys — the first time an all-Spanish-language album won the top prize.
200 million eyes
While the Super Bowl withholds cash for halftime performers, it delivers something potentially even more lucrative: people’s attention — lots of people. As many as 100 million viewers are expected to tune in to the game, amplifying the exposure, streams and ticket sales Bad Bunny could see from the short — if meticulously staged — performances.
Even non-football fans tend to tune into the NFL’s championship game, if only to watch thisyear’s crop of commercials. Airtime costs a fortune, with advertisers spending as much as $10 million for a 30-second spot,accordingto Bloomberg News.
Turning Point USA, the conservative activist group founded by Charlie Kirk and now led by his widow, Erika Kirk, plans to host a competing event, streamed on YouTube and other platforms at the same time as Bad Bunny’s performance, featuring artists including Kid Rock.
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“‘The All-American Halftime Show’ is an opportunity for all Americans to enjoy a halftime show with no agenda other than to celebrate faith, family and freedom,” Turning Point USA’s Andrew Kolvet said in a statement.
Edited by Alain Sherter
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