2026年2月5日 / 美国东部时间上午7:02 / 美联社
1946年，Minute Maid（美汁源）开始在美国各地运送冷冻果汁罐，帮助橙汁成为全年早晨的主食。
但80年后的今天，该品牌的母公司宣布将停止在美国和加拿大销售冷冻浓缩果汁，称其希望专注于顾客现在更喜爱的鲜榨果汁。
拥有Minute Maid的可口可乐公司周三在一份声明中表示：”为响应不断变化的消费者偏好，我们将停止冷冻产品的生产并退出冷冻罐装果汁品类。”
可口可乐称，Minute Maid的冷冻果汁（包括多种橙汁、柠檬水和酸橙水）将于4月前停产，库存售完即止。
2026年2月4日，纽约怀特普莱恩斯一家杂货店展示的Minute Maid冷冻浓缩橙汁。唐纳德·金 / 美联社
几代美国人想要无需手工榨取新鲜水果的橙汁时，只需打开一罐，看着冻成圆柱体的果汁”噗通”一声倒入水壶中。浓缩果汁加水即可饮用。
据可口可乐称，1946年，Vacuum Foods Corp.成为美国第一家向全国运送冷冻橙汁的公司，该产品被命名为Minute Maid；Vacuum Foods后来也改名为Minute Maid。仍在销售冷冻罐装果汁的竞争对手纯果乐（Tropicana）成立于1947年。
可口可乐1960年收购了Minute Maid，13年后，Minute Maid推出了即饮橙汁，该产品放在冷藏区而非冷冻区销售，让消费者省去了调配的步骤。1980年，Minute Maid又增加了柠檬水和水果宾治。
近年来，橙汁市场表现不佳，因为能量饮料和蛋白奶昔等替代品充斥市场。巴西和佛罗里达的恶劣天气导致价格飙升，情况雪上加霜；美国政府数据显示，12盎司装冷冻橙汁罐头12月平均售价为4.82美元，较去年上涨13%。
消费者对果汁中的添加糖也越来越质疑。Minute Maid 2020年推出了鲜榨果汁的零糖版本，但冷冻果汁却随着整个冷冻果汁品类的衰落而滞销。
根据市场研究公司尼尔森IQ的数据，截至2026年1月24日的52周内，美国冷冻饮料销售额下降了近8%。
Minute Maid frozen juice concentrates won’t be made anymore
February 5, 2026 / 7:02 AM EST / AP
Minute Maid helped make orange juice a year-round morning staple in 1946, when it started shipping cans of frozen juice around the U.S.
But 80 years later, the brand’s parent company is halting sales of frozen juice concentrates in the U.S. and Canada, saying it wants to focus on the fresh juices that customers now prefer.
“We are discontinuing our frozen products and exiting the frozen can category in response to shifting consumer preferences,” The Coca-Cola Co., which owns Minute Maid, said Wednesday in a statement.
Minute Maid’s frozen juices – including several varieties of orange juice, lemonade and limeade – will be discontinued by April, with inventory available while supplies last, Coca-Cola said.
Minute Maid frozen concentrate orange juice on display at a grocery store in White Plains, N.Y. on Feb. 4, 2026. Donald King / AP
For generations, Americans who wanted orange juice without the work of squeezing fresh fruit cracked open a can and watched a cylinder of frozen juice go ker-plunk into a pitcher. The concentrated juice was mixed with water to make it ready for drinking.
In 1946, Vacuum Foods Corp. became the first U.S. company to ship frozen orange juice across the country, according to Coca-Cola. It named the product Minute Maid; Vacuum Foods eventually changed its name to Minute Maid as well. Rival Tropicana, which still sells frozen canned juice, was founded in 1947.
Coca-Cola acquired Minute Maid in 1960, and 13 years later, Minute Maid introduced ready-to-drink orange juice, which was sold in the refrigerated case instead of the freezer and let consumers skip the step of mixing it up. Minute Maid added lemonade and fruit punch to its lineup in 1980.
In recent years, orange juice has struggled as other options, like energy drinks and protein smoothies, have flooded the market. Skyrocketing prices due to poor weather conditions in Brazil and Florida haven’t helped; a 12-ounce can of frozen orange juice cost an average of $4.82 in December, up 13% from the prior year, according to U.S. government data.
Consumers also increasingly questioned the added sugar in juices. Minute Maid launched Zero Sugar versions of its fresh juices in 2020. But its frozen juices have languished along with the broader frozen juice category.
U.S. sales of frozen beverages fell nearly 8% in the 52 weeks ending Jan. 24, according to the market research firm NielsenIQ.
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