2026年2月3日 / 美国东部时间上午11:05 / 哥伦比亚广播公司新闻
百事公司正在将其奇多（Cheetos）、多力多滋（Doritos）、乐事（Lays）等零食品牌的价格下调高达15%，称此举是为了给面临购买力紧张的消费者带来“缓解”。
这家食品饮料公司表示，此次降价——恰逢本周末超级碗比赛前夕宣布——是为了应对许多消费者面临的经济压力，这些消费者表示“日常成本不断上升使他们的日常决策更加困难”。
据百事公司称，新价格将于本周开始在美国各地陆续实施。
这一举措是在百事公司多次提价后消费者需求回落之际推出的。第四季度，百事公司在北美地区的饮料价格上涨了7%，而零食价格上涨了1%。像百事这样的食品制造商还在与抑制食欲的减肥药的影响作斗争，这些药物正在削弱消费者对零食的需求。
哪些零食价格会更便宜？
百事公司表示，将把以下每种零食的建议零售价下调高达15%，同时指出零售商可以进一步降低成本：
- 奇多（Cheetos）
- 多力多滋（Doritos）
- 乐事（Lays）
- 托斯蒂托斯（Tostitos）
百事公司为何降价？
百事美国食品公司首席执行官雷切尔·费尔迪南多（Rachel Ferdinando）表示，此举是公司更广泛地推动产品降价以提高消费者购买力的一部分。
“过去一年我们一直在密切倾听消费者的声音，他们告诉我们他们感受到了压力，”她在周二的一份声明中说，“降低建议零售价反映了我们在力所能及范围内帮助减轻压力的承诺。”
该公司指出，零食的包装和数量不会有任何其他变化。
百事公司首席执行官拉蒙·拉瓜尔塔（Ramon Laguarta）在周二与华尔街分析师的电话会议上表示，公司去年在一些市场测试了降价措施，发现销量有所提升。
“销量回升情况相当不错，这正是该品类所需要的，”拉瓜尔塔表示。
编辑：阿莱恩·舍特（Alain Sherter）
https://www.cbsnews.com/video/trump-administration-takes-on-high-food-prices-as-president-says-affordability-is-a-hoax/
PepsiCo cuts prices of Cheetos, Doritos and other snacks
February 3, 2026 / 11:05 AM EST / CBS News
PepsiCo is lowering the prices of its Cheetos, Doritos, Lays and other snack brands by up to 15%, saying it wants to bring “relief” to consumers facing an affordability crunch.
The food and beverage company said the price cuts — announced just before this weekend’s Super Bowl game — are an effort to respond to the financial strain facing many consumers, who conveyed that “rising everyday costs are making their daily decisions harder.”
The new pricing will start rolling out across the U.S. this week, according to PepsiCo.
The move comes amid a pullback in demand from consumers after PepsiCo instituted a series of price hikes. In the fourth quarter, PepsiCo increased beverage prices by 7% in North America, while its snack prices were up 1%. Food manufacturers like PepsiCo are also contending with the impact of appetite-suppressing weight-loss drugs, which are hurting demand for snacks.
Which snacks are getting cheaper?
PepsiCo said it will lower the suggested retail price on each of the following snacks by up to 15%, while noting that retailers can further lower the cost:
- Cheetos
- Doritos
- Lay’s
- Tostitos
Why is PepsiCo cutting prices?
PepsiCo Foods U.S. CEO Rachel Ferdinando said the move is part of the company’s wider push to make products more affordable for consumers.
“We’ve spent the past year listening closely to consumers, and they’ve told us they’re feeling the strain,” she said in a statement on Tuesday. “Lowering the suggested retail price reflects our commitment to help reduce the pressure where we can.”
No other changes are being made to the snacks. Packaging and quantities will remain the same, the company noted.
PepsiCo CEO Ramon Laguarta said in a call with Wall Street analysts on Tuesday that the company tested price cuts in some markets last year and found that it boosted sales.
“Volume return is pretty good, and that’s what the category needs,” Laguarta said.
Edited by Alain Sherter
https://www.cbsnews.com/video/trump-administration-takes-on-high-food-prices-as-president-says-affordability-is-a-hoax/
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