2026-02-03T06:00:02-0500 / CBS新闻
第60届超级碗不仅是2026年NFL的最大舞台——它也是广告商的生死之战，全美顶级品牌斥资数百万美元投放30秒和60秒广告，目标是赢得可能超过1亿观众的青睐。
对企业而言，声誉和财务风险都很高。据彭博新闻社报道，今年超级碗期间投放30秒广告的费用高达1000万美元。广告商还需额外投入数百万美元制作广告，通常要为明星代言人支付高额费用，并在大赛前推广其广告。
2月8日的比赛将由西雅图海鹰队对阵新英格兰爱国者队，届时将有百威、百事等老牌广告商回归，还有医疗保健公司Ro和博彩网站Fanatics Sportsbook等新入局者。专家表示，许多广告商今年瞄准观众的笑点，希望分散观众对经济担忧和政治观点两极分化的注意力。
广告研究公司iSpot首席执行官肖恩·穆勒告诉CBS新闻：”广告商将超级碗视为摆脱这些纷扰的机会。他们真的想让人们几小时内不再忧虑。我认为这就是幽默广告激增的原因。”
穆勒称，幽默在去年的超级碗广告中同样明显，还有名人出场，这一趋势预计在2026年将再次成为焦点。今年的广告明星包括职业橄榄球名人堂成员佩顿·曼宁（与歌手Post Malone共同出演百威淡啤广告），以及流行歌手萨布丽娜·卡彭特（出演品客薯片广告）。
广告商通常会在赛前几天提前发布超级碗广告，或发布预告片以让观众为广告做好准备。以下是已发布的第60届超级碗广告和预告片，供您提前欣赏：
博世超级碗广告
《一丝 Buzz | 博世2026超级碗预告片》 by 博世美国 on YouTube
博世通过与美食频道明星盖伊·菲里合作的15秒短片《一丝 Buzz》预热其超级碗广告。
预告片显示一只手拿着理发器靠近菲里标志性的漂白金发，随后闪过他黑发的形象——这一转变在业内被描述为”引爆互联网”。
百威淡啤超级碗广告
2026百威淡啤超级碗广告 | 酒桶 | 60秒 by 百威淡啤 on YouTube
这部由名人主演的名为”酒桶”的广告，描绘了音乐人Post Malone、佩顿·曼宁和喜剧演员Shane Gillis在2025年的” Cul-De-Sac大人物”广告后重聚。
在2026年的新广告中，三人参加婚礼时，一桶百威淡啤从手推车上滑落并滚下陡坡。三人以及新娘、新郎和所有宾客都跟着它跑，背景音乐是惠特尼·休斯顿的《我将永远爱你》。
百威超级碗广告
百威 | 超级碗60广告’美国偶像’ by 百威 on YouTube
百威及其熟悉的克莱兹代尔马可能是最忠实的超级碗广告商之一。其2026年名为”美国偶像”的广告已赢得粉丝和赞誉，《福布斯》预测它可能成为本场最受欢迎的广告。
《福布斯》指出，该广告”恰到好处，展示了备受喜爱的克莱兹代尔马和一只象征团结与民族自豪感的美国秃鹰”。
唐恩都乐超级碗广告
唐恩都乐通过两段由长期代言人本·阿弗莱克主演的预告片宣传其2026年广告。在广告中，这位好莱坞演员试图说服《老友记》明星詹妮弗·安妮斯顿和马特·勒布朗以及《宋飞正传》演员杰森·亚历山大释放一个标有”95年3版网络试镜”的VHS磁带内容。
据《Parade》杂志报道，超级碗观众可能会在周日看到这个1990年代的试镜内容。”该广告利用了Y2K巅峰时期的能量。”
Fanatics体育博彩超级碗广告
赌在肯达尔：90秒 | Fanatics体育博彩 by Fanatics体育博彩 on YouTube
在线博彩公司Fanatics Sportsbook邀请模特兼名人肯达尔·詹娜在广告中调侃她的浪漫史，暗示她富裕的生活方式来自于对篮球明星前男友的及时下注。在名为”赌在肯达尔”的广告中，她说她的下一次赌博将是爱国者队对阵海鹰队，邀请观众与她一起下注。
1月29日，Fanatics Sportsbook在社交媒体上发文称詹娜已投注100万美元支持爱国者队。
《体育画报》对此评论道：”如果你跟风或反跟风肯达尔·詹娜的100万美元超级碗投注，要知道她和Fanatics赢了。”
好乐门超级碗广告
好乐门2026超级碗广告：30秒 by 好乐门 on YouTube
演员安迪·萨姆伯格在好乐门的广告《甜蜜三明治时间》中扮演”Meal Diamond”。这位周六夜现场的校友演唱了一首致敬尼尔·戴蒙德的歌曲，歌词讲述了在三明治中加入蛋黄酱的做法。
广告博客Muse by Clios上月指出：”你会错认尼尔·戴蒙德的致敬吗？答案是不会，安迪·萨姆伯格在好乐门的超级碗广告中完美模仿了这位传奇人物。”
Hims & Hers超级碗广告
Hims超级碗广告：”富人活得更久” by Hims on YouTube
Hims & Hers关注美国日益扩大的财富差距：富人能获得更好的医疗保健。该公司声称通过提供富人能轻易获得的肽和其他物质来弥合这一差距。
《今日美国》2月1日指出，该广告触及了”当前美国社会的热点话题”。
Instacart超级碗广告
香蕉 | Instacart超级碗广告 by Instacart on YouTube
Instacart在30秒的广告中由本·斯蒂勒和Benson Boone主演，由斯派克·琼斯执导，致敬欧洲迪斯科流行音乐。该广告宣传了其新功能”偏好选择器”，允许顾客选择香蕉的成熟度等偏好。
《Variety》杂志评论道：”但在30秒的超级碗广告中详细描述这些细节几乎是不可能的。”
Michelob ULTRA
ULTRA教练 | 库尔特·拉塞尔、刘易斯·普尔曼、克洛伊·金和TJ·奥什由 | Michelob ULTRA by Michelob ULTRA on YouTube
演员库尔特·拉塞尔在Michelob的”ULTRA教练”中扮演神秘的滑雪教练，他指导一名滑雪缓慢的学员如何成为第一个滑下斜坡的人——并避免为所有人买滑雪后的饮料。
《好莱坞记者报》指出，这则广告利用了2月6日冬奥会开幕的事实。
Nerds超级碗广告
准备好你的味蕾 | NERDS 2026超级碗广告 | 2026 | 预告片 (Bud Dials :15) by NERDS糖果 on YouTube
糖果品牌Nerds发布了由真人秀大师安迪·科恩主演的预告片。《今日美国》注意到，该品牌2025年的广告由Shaboozey演唱改编版《多么美好的世界》，并计划与科恩再次建立联系。
诺华制药超级碗广告
诺华制药在名为”放松你的近端锋”的广告中宣传前列腺癌血液检测。广告采用恩雅的舒缓歌曲，描绘了罗布·格隆考斯基、乔治·基特尔等前职业橄榄球运动员放松的场景——这显然是因为他们可以依靠血液检测发现癌症。
广告博客Muse by Clios评价道：”第60届超级碗最直白的广告奖应该颁发给诺华制药。”
Oakley Meta
Oakley Meta | 运动智能来了 by Oakley | Meta on YouTube
Oakley与Meta合作的超级碗广告首次亮相，由明星运动员佩戴AI眼镜检查天气或是否可以食用泥土。
AdWeek评论道：”这款智能眼镜在第60届超级碗广告中大放异彩，展示了精英运动员如何使用该产品的AI功能。”
OIKOS超级碗广告
大山 – OIKOS 2026超级碗广告 by OIKOS蛋白质 on YouTube
NFL跑卫德里克·亨利和演员凯瑟琳·哈恩主演了酸奶制造商OIKOS的《大山》广告，展示他们在旧金山有轨电车上被困在山坡上。依靠该公司的希腊式酸奶，他们成功让有轨电车重新启动。
AdWeek指出，该广告”既强调了体能消耗又充满喜剧效果，哈恩和亨利面对越来越荒谬的上坡挑战”。
百事超级碗广告
选择 | 百事 | 超级碗 by 百事 on YouTube
百事可乐的零糖苏打水广告可能会重燃可乐大战，广告中一只通常与可口可乐相关的北极熊在盲测中选择百事，陷入身份危机。
AdWeek指出：”奥斯卡获奖导演塔伊加·维迪提执导了这部以皇后乐队的《我想挣脱》为背景的广告，他还客串扮演北极熊的治疗师。”广告最后”呼应了去年酷玩乐队演唱会上的一个可做成梗的亲吻镜头”。
品客超级碗广告
品客发布了名为《一见钟情》的预告片，由歌手萨布丽娜·卡彭特首次亮相超级碗广告。
15秒的视频中，卡彭特在玩”爱我，不爱我”的游戏，但用品客薯片代替了花瓣。
提子麦片超级碗广告
家乐氏提子麦片将破碎 by 提子麦片 on YouTube
《星际迷航》演员威廉·夏特纳主演了提子麦片广告，主题围绕纤维和保持规律。
广告名为《Will Shat》，被《CinemaBlend》称为”一个巨大的排便笑话”。
Ramp超级碗广告
创造无限可能 | Ramp超级碗60广告 | 2026 by Ramp on YouTube
《办公室》中饰演倒霉会计Kevin的布莱恩·鲍姆加特纳主演了Ramp的《创造无限可能》，展示了这家商业服务公司的能力。
AdWeek 2月2日指出：”该广告将金融软件定位为’力量倍增器’，通过在办公室中摆满鲍姆加特纳的复制品来实现这一目标。”
Ritz超级碗广告
RITZ贝壳电话 | 2026超级碗预告片 by RITZ饼干 on YouTube
Ritz发布了名为《贝壳电话》的预告片，前《周六夜现场》明星博雯·杨在海滩上组织派对。
《今日美国》1月27日指出：”这段简短的广告在几秒钟内制造了与问题一样多的悬念，充分利用了海滩上的来回对话。”
Ro超级碗广告
塞雷娜·威廉姆斯超级碗60广告’在Ro上更健康’ by Ro on YouTube
远程医疗公司Ro将在周日播放其首次超级碗广告《在Ro上更健康》，由前网球冠军塞雷娜·威廉姆斯讲述她使用减肥药物的经历。
《PRWeek》称：”Ro利用广告的最大舞台，将GLP-1类药物的讨论推向公众。”
Rocket超级碗广告
Lady Gaga | 你愿意做我的邻居吗 by Rocket on YouTube
Rocket和其在线房地产服务Redfin发布了超级碗广告预告片，以黑白镜头呈现Lady Gaga翻唱罗杰斯先生的《你愿意做我的邻居吗》。
《广告周刊》写道：”两家公司在超级碗预告片中采用了更柔和的风格，这段坦诚且未经修饰的视频采用手持拍摄，让表演充满亲密感，呼应了歌曲中关于善良和连接的信息。”
斯凯奇超级碗广告
索菲亚·维加拉在斯凯奇超级碗广告中开场 by 斯凯奇 on YouTube
《摩登家庭》主演索菲亚·维加拉在斯凯奇的超级碗广告中表示，其他鞋子都无法与该品牌的Hands Free Slip-ins系列的舒适度相媲美。
时尚杂志WWD指出，这是斯凯奇第13次出现在超级碗广告中。
Squarespace超级碗广告
不可用（预告片）| 2026超级碗广告 | Squarespace by Squarespace on YouTube
Squarespace再次回归超级碗广告，但名为《不可用》的预告片没有透露太多内容。15秒的黑白广告中，艾玛·斯通泪流满面，尽管不清楚原因。
该网站建设平台的首席品牌和创意官上月告诉《Variety》：”广告将非常电影化，非常富有戏剧性。”
丰田超级碗广告
超级英雄腰带 | 丰田 by 丰田美国 on YouTube
丰田超级碗广告触动观众心弦，强调家庭联系。广告开始于祖父将年幼的孙子系在RAV4汽车上，称这是”超级英雄腰带”，数十年后，现在的年轻人将同样的腰带系在祖父身上。
AdWeek称该广告讲述了”关于家庭、记忆和平凡却难忘时刻的代际故事”。
TurboTax超级碗广告
专家版 featuring 阿德里安·布罗迪：准备 – TurboTax 2026超级碗预告片（官方电视广告：15秒） by Intuit TurboTax on YouTube
TurboTax广告将在数百万美国人准备纳税时播出。该公司的预告片《专家》由演员阿德里安·布罗迪用不同口音重复”我可以为你处理”。
《人物》杂志报道，超级碗广告中布罗迪将扮演TurboTax代理人。预告片”调侃了以严肃角色著称的布罗迪，暗示他不需要在TurboTax广告中投入同样的能量，因为该公司让税务季变得轻松”。
分类：超级碗广告、商业广告、娱乐新闻
[视频链接列表]
https://youtu.be/3MPUxZF__tE
https://youtu.be/z-P6OzmgCyY
https://youtu.be/a_mh-v02-Tw
https://youtu.be/7enIUTay7W0
https://youtu.be/WXPd4Glcrzc
https://youtu.be/JfLUbLIULDw
https://youtu.be/5TpdUBwyL4c
https://youtu.be/aZ7Z5LTJWHM
https://youtu.be/gTleZejhlqk
https://youtu.be/PGkhZ5fToOk
https://youtu.be/_5ui_u_f2Ac
https://youtu.be/lMTcZb48aVU
https://youtu.be/NerlyGrv7WM
https://youtu.be/sf2Ry_deVN0
https://youtu.be/pPHI2zNf_ww
https://youtu.be/vzNZqcXGtaE
https://youtu.be/xf64Okfdc6Y
https://youtu.be/1-mgrFS00B0
https://youtu.be/Gdj037n3azQ
https://youtu.be/tqXOcRtZoow
https://youtu.be/wEATgsMwWAU
https://youtu.be/4nyKYDP21rM
https://youtu.be/c7nAJDpGHxY
https://youtu.be/y5bJ612mUt8
https://youtu.be/r8VRdwYwUKo
Want to watch Super Bowl 2026 commercials early? These ads are already live.
2026-02-03T06:00:02-0500 / CBS News
Super Bowl LX is not only the NFL’s biggest stage in 2026 — it’s also a make-or-break broadcast for commercials, with the nation’s top brands spending millions on 30- and 60-second ads aimed at winning over an audience that could top 100 million viewers.
For companies, the reputational and financial stakes are high. Running a 30-second ad during this year’s Super Bowl will cost as much as $10 million, according to Bloomberg News. Advertisers also shell out millions more to produce their spots, often paying top dollar for celebrity spokespeople and to promote their commercials ahead of the big game.
The Feb. 8 game, which will pit the Seattle Seahawks against the New England Patriots, will feature a host of returning advertisers, such as Budweiser and Pepsi, as well as new entrants, including health care company Ro and betting site Fanatics Sportsbook. Many advertisers are aiming for the funny bone this year, hoping to distract viewers from their concerns about the economyand polarized political views, experts said.
“Advertisers are seeing the Super Bowl as an opportunity to catch a break from all of that,” Sean Muller, CEO of advertising research firm iSpot, told CBS News. “They really want to get people to not worry for a few hours. I think that’s why humor has made such a surge.”
Humor was also in evidence inlast year’s Super Bowl ads, along with celebrity appearances, a trend expected to take center stage again in 2026, Muller said. Stars in this year’s crop of spots range from Pro Football Hall of Famer Peyton Manning, who appears in a Bud Light commercial with singer Post Malone, to pop star Sabrina Carpenter, who stars in a Pringles ad.
Advertisers typically either pre-release their Super Bowl ad in the days before the game or post a teaser that’s aimed at getting viewers primed for their ad. Check out the already released ads and teasers below for Super Bowl 60.
Bosch Super Bowl commercial
A Little Buzz | Bosch Big Game Teaser 2026 by Bosch USA on YouTube
Bosch is teasing its Super Bowl spot with Food Network star Guy Fieri in a 15-second clip called “A Little Buzz.”
The teaser shows a hand brandishing a hair clipper near Fieri’s trademark bleached locks, then flashes an image of him with a dark head of hair — a transformation that set the internet “ablaze,” according to the trade publication The Hollywood Reporter.
Bud Light Super Bowl commercial
2026 Bud Light Super Bowl Commercial | Keg | :60 by Bud Light on YouTube
This celebrity-studded ad, titled “Keg,” depicts musician Post Malone, Peyton Manning and comedian Shane Gillis reuniting after their 2025 spot “Big Men on Cul-De-Sac.”
In their new 2026 Bud Light ad, the three are at a wedding when a keg of Bud Light slips off a dolly and rolls down a steep hill. The trio — as well as the bride, groom and all the guests — run after it to the soundtrack of Whitney Houston’s “I Will Always Love You.”
Budweiser Super Bowl commercial
Budweiser | Super Bowl LX Commercial ‘American Icons’ by Budweiser on YouTube
Budweiser and its familiar Clydesdale horses may be known as one of the most faithful Super Bowl advertisers. Its 2026 spot — called “American Icons” — is already gaining fans and accolades, with Forbes predicting it is likely to rank as the most popular commercial of the game.
The spot “hits all the right notes, featuring the beloved Clydesdales and an American bald eagle that speaks to unity and national pride,” Forbes noted.
Dunkin’ Super Bowl commercial
“Golden Cringe” by Dunkin’ on YouTube
“No One Can See This” by Dunkin’ on YouTube
Dunkin’ is promoting its 2026 spot with two teasers featuring Ben Affleck, a longtime spokesman for the coffee chain. In the ad, the Hollywood actor tries to convince “Friends” stars Jennifer Aniston and Matt LeBlanc and “Seinfeld” actor Jason Alexander to release the contents of a VHS tape labeled “Network Pilot ’95 v3.”
Presumably, Super Bowl 60 viewers will get a peek at that 1990s pilot when the actual commercial airs on Sunday. “The spot taps into peak Y2K energy,” Parade magazine said.
Fanatics Sportsbook Super Bowl commercial
Bet On Kendall :90 | Fanatics Sportsbook by Fanatics Sportsbook on YouTube
Online betting company Fanatics Sportsbook features model and celebrity Kendall Jenner as she pokes fun at her romantic history, suggesting that her wealthy lifestyle is funded by her timely wagers on her basketball star exes. In the spot “Bet on Kendall,” she says her next gamble will be on the Patriots versus the Seahawks, inviting viewers to bet along with her.
On Jan. 29, Fanatics Sportsbook posted that Jenner had wagered $1 million on the Patriots.
“If you’re tailing or fading Kendall Jenner’s $1 million Super Bowl bet, just know she and Fanatics won,” Sports Illustrated wroteabout the ad.
Hellmann’s Super Bowl commercial
Hellmann’s 2026 Big Game :30 by Hellmann’s on YouTube
Actor Andy Samberg portrays “Meal Diamond” in Hellmann’s spot, called “Sweet Sandwich Time.” The actor and Saturday Night Live alum sings a tribute to adding mayo to sandwiches to the tune of “Sweet Caroline.”
“Can you ever go wrong with a Neil Diamond tribute? The answer is no, and Andy Samberg plays a great parody of the legend in a Super Bowl ad for Hellmann’s,” noted the ad blog Muse by Clios last month.
Hims & Hers Super Bowl commercial
Hims Big Game Commercial: “Rich People Live Longer” by hims on YouTube
Hims & Hers has a message attuned to America’s growing wealth gap: The rich get better health care than the rest of us. The company says it can help bridge that gap by providing the peptides and other goodies that the rich can readily access.
The ad touches on “a hot topic in the current United States landscape,” USA Today noted on Feb. 1.
Instacart Super Bowl commercial
Bananas | Instacart Big Game Commercial by Instacart on YouTube
Instacart is featuring Ben Stiller and Benson Boone in a 30-second spot directed by Spike Jonze that harkens back to European disco pop. The commercial is touting the service’s new “Preference Picker,” which allows customers to select preferences such as how ripe they’d like their bananas.
“But getting into such nitty gritty in a 30-second Super Bowl ad may be nearly impossible,” Variety wrote.
Michelob ULTRA
The ULTRA Instructor ft. Kurt Russell, Lewis Pullman, Chloe Kim, & TJ Oshie | Michelob ULTRA by Michelob ULTRA on YouTube
Actor Kurt Russell stars as a mysterious ski instructor in Michelob’s “The ULTRA Instructor,” taking a slow skier under his wing to teach him how to be the first one of his friends down the slope — and avoid getting stuck buying everyone’s apres-ski drinks.
The ad plays on the fact that the Winter Olympics kick off on Feb. 6, notes the Hollywood Reporter.
Nerds Super Bowl commercial
Get your taste buds ready | NERDS Big Game Commercial | 2026 | Teaser (Bud Dials :15) by NERDS Candy on YouTube
Nerds has released a teaser called “Get Your Taste Buds Ready” that features reality TV guru Andy Cohen.
The candy brand “made a splash in 2025, with recording artist Shaboozey headlining a commercial set to his rendition of Louis Armstrong’s ‘What a Wonderful World’,” USA Todaynotes, adding that the brand is aiming to make the same connection with Cohen.
Novartis Super Bowl commercial
Relax your tight end. by Novartis on YouTube
Novartis is touting a blood test for prostate cancer in an ad called “Relax Your Tight End.” Set to a calming Enya song, the commercial depicts Rob Gronkowski, George Kittle and other former and active NFL tight ends as they relax – presumably because they can rely on the blood test to spot cancer.
“And the prize for the least subtle messaging of Super Bowl 60 goes to … Novartis,” the ad blog Muse by Clios wrote.
Oakley Meta
Oakley Meta | Athletic Intelligence is Here by Oakley | Meta on YouTube
The Oakley Meta collab is making its Super Bowl debut with a star-studded ad that features athletes taping and using the AI glasses to check the weather or if it’s OK to eat dirt.
The “smart glasses (quite literally) shine in a high-intensity Super Bowl LX ad that spotlights how elite athletes use the eyewear’s AI-powered features,” AdWeek wrote.
OIKOS Super Bowl commercial
The Big Hill – OIKOS Big Game Commercial 2026 by OIKOS Protein on YouTube
NFL running back Derrick Henry and actor Kathryn Hahn are featured in yogurt maker OIKOS’ “The Big Hill,” which shows them on a San Francisco trolley that gets stuck on a hill. Powered by the company’s Greek-style yogurts, they’re able to get the trolley car moving.
The ad leans “into both physical exertion and comedic relief as Hahn and Henry confront increasingly absurd uphill challenges,” AdWeek noted.
Pepsi Super Bowl commercial
The Choice | Pepsi | Super Bowl by Pepsi on YouTube
Pepsi’s commercial for its Zero Sugar soda may reignite the cola wars, with a polar bear — a mascot associated with Coca-Cola — confronting an existential crisis when he picks Pepsi over Coke in a blind taste test.
“Academy Award-winning filmmaker Taika Waititi directs the ad—which is set to Queen’s “I Want to Break Free”— and also makes a cameo as the polar bear’s therapist,” AdWeek noted. The ad ends “in a callback to a meme-able kiss cam moment during a Coldplay concert last year.”
Pringles Super Bowl commercial
Love at first bite by Pringles U.S. on YouTube
Pringles has released a teaser called “Love at First Bite,” featuring singer Sabrina Carpenter in her Super Bowl commercial debut.
The 15-second clip shows Carpenter playing the daisy-petal game of “loves me, loves me not,” but using Pringles chips instead of a flower.
Raisin Bran Super Bowl commercial
Kellogg’s Raisin Bran Will Shat by Raisin Bran on YouTube
“Star Trek” actor William Shatner stars in a Raisin Bran cereal ad that’s all about fiber and keeping regular.
Titled “Will Shat,” the commercial is “one giant poop joke,” CinemaBlendnoted.
Ramp Super Bowl commercial
Multiply What’s Possible | Ramp Super Bowl LX Commercial | 2026 by Ramp on YouTube
Brian Baumgartner, who played the hapless accountant Kevin in “The Office,” is the star of Ramp’s “Multiply What’s Possible,” which demonstrates the business-services company’s capabilities.
The commercial “positions the finance software as a ‘force multiplier’ by populating the office with copies of Baumgartner,” AdWeek noted on Feb. 2.
Ritz Super Bowl commercial
RITZ Shell Phone | Big Game 2026 Teaser by RITZ Crackers on YouTube
Ritz unveiled a teaser called “Shell Phone” with former “Saturday Night Live” star Bowen Yang on a beach organizing a party.
“The quick hit creates as many intriguing questions as there are seconds in the tease, making the most of the beachside back-and-forth,” USA Today noted on Jan. 27.
Ro Super Bowl commercial
Serena Williams Super Bowl LX Commercial ‘Healthier on Ro’ by Ro on YouTube
Telehealth company Ro will air its first Super Bowl ad on Sunday in a spot called “Healthier on Ro,” which features former tennis champion Serena Williams talking about her use of a weight-loss medication.
“Ro is using the biggest stage in advertising to pivot the conversation around GLP-1s,” PRWeek said.
Rocket Super Bowl commercial
Lady Gaga | Won’t You Be My Neighbor by Rocket on YouTube
Rocket and its online real estate service Redfin have released a teaser for its Super Bowl commercial, which features black-and-white footage of Lady Gaga singing Mr. Rogers’ song “Won’t You Be My Neighbor.”
The companies are “leaning into something softer for their Big Game teaser,” AdWeek wrote. “The candid and unpolished spot, shot with handheld camera work, gives the performance a sense of closeness that mirrors the song’s message of kindness and connection.”
Skechers Super Bowl commercial
SOFÍA VERGARA KICKS OFF BIG GAME IN SKECHERS by SKECHERS on YouTube
“Modern Family” star Sofía Vergara stars in Skechers’ Super Bowl spot, in which none of her other shoes can compare to the comfort of the brand’s Hands Free Slip-ins.
The “playful” ad marks Skechers’ 13th appearance in the Super Bowl, fashion magazine WWD noted.
Squarespace Super Bowl commercial
Unavailable (Teaser) | Big Game Commercial 2026 | Squarespace by Squarespace on YouTube
Squarespace is back for the Super Bowl, but its teaser, called “Unavailable,” doesn’t give much away about the ad. The 15-second black-and-white spot features a tearful Emma Stone, although it’s unclear why the actor is crying.
The website builder’s chief brand and creative officer told Variety last month that the ad will be “very filmic, very cinematic.”
Toyota Super Bowl commercial
Superhero Belt | Toyota by Toyota USA on YouTube
Toyota’s Super Bowl commercial tugs at viewers’ heartstrings, putting an emphasis on family connections. It begins with a grandfather buckling his young grandson in the automaker’s RAV4 vehicle, calling it his “superhero belt,” and ends decades later, with the boy, now a young man, doing the same for his grandfather.
The ad tells “a generational story about family, memory and mundane-yet-memorable moments,” AdWeek wrote.
TurboTax Super Bowl commercial
The Expert feat. Adrien Brody: Preparation – TurboTax 2026 Super Bowl Teaser (Official TV Ad :15) by Intuit TurboTax on YouTube
TurboTax’s ad will run during the Super Bowl just as millions of Americans are prepping their taxes. The company’s teaser, “The Expert,” stars actor Adrian Brody repeating the phrase, “I can handle that for you,” in different accents.
During the Super Bowl commercial, Brody will play a TurboTax agent, according to People magazine. The teaser “pokes fun at Brody — known for his dramatic and serious acting roles — and how he doesn’t need to bring the same energy to the TurboTax commercial, because the company makes tax season a breeze,” People wrote.
Edited by Alain Sherter
In:
https://youtu.be/3MPUxZF__tE
https://youtu.be/z-P6OzmgCyY
https://youtu.be/a_mh-v02-Tw
https://youtu.be/7enIUTay7W0
https://youtu.be/WXPd4Glcrzc
https://youtu.be/JfLUbLIULDw
https://youtu.be/5TpdUBwyL4c
https://youtu.be/aZ7Z5LTJWHM
https://youtu.be/gTleZejhlqk
https://youtu.be/PGkhZ5fToOk
https://youtu.be/_5ui_u_f2Ac
https://youtu.be/lMTcZb48aVU
https://youtu.be/NerlyGrv7WM
https://youtu.be/sf2Ry_deVN0
https://youtu.be/pPHI2zNf_ww
https://youtu.be/vzNZqcXGtaE
https://youtu.be/xf64Okfdc6Y
https://youtu.be/1-mgrFS00B0
https://youtu.be/Gdj037n3azQ
https://youtu.be/tqXOcRtZoow
https://youtu.be/wEATgsMwWAU
https://youtu.be/4nyKYDP21rM
https://youtu.be/c7nAJDpGHxY
https://youtu.be/y5bJ612mUt8
https://youtu.be/r8VRdwYwUKo
发表回复