2026年1月26日 晚上10:00 UTC / 路透社
作者：尼尔·J·卡纳特（Neil J Kanatt）和尼古拉斯·P·布朗（Nicholas P. Brown）
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（图片：中国北京一家耐克门店外，一名行人走过。路透社/王廷书/资料图片）
1月26日（路透社）- 一位知情人士周一告诉路透社，耐克公司正在裁员775人，这家运动服饰巨头此举旨在提高利润并加快自动化进程。
该人士表示，裁员主要影响田纳西州和密西西比州的配送中心岗位，耐克在这两个州运营着大型仓库。
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耐克的业务正面临困境，在被竞争对手夺走市场份额后，它正试图重新确立自己作为全球领先运动品牌的地位。近年来，该公司已进行过几轮裁员。
2024年8月，作为首席执行官埃利奥特·希尔（Elliott Hill，2024年上任）领导的转型努力的一部分，耐克削减了略低于1%的公司员工。
2024年2月，耐克曾宣布将削减2%的职位，总人数超过1600人。
CNBC首先报道了周一的裁员消息。
耐克在向路透社发表的声明中表示，公司正在”采取措施加强和简化运营，以便能够更快行动，并以更严格的纪律开展工作。”
该公司称，此举将主要影响其在美国的配送运营。
晨星公司分析师大卫·斯瓦茨（David Swarz）表示：”耐克过去两年的销售趋势远低于正常水平，因此很可能是仓库容量过剩且人员配备过多。再加上人工智能能力的快速提升，此次裁员’并不令人意外’。”
截至2025年5月发布上一份年度报告时，耐克全球员工总数为77,800人，包括零售和兼职员工。
在希尔领导下，耐克一直大量投资于运动鞋系列，试图将品牌重新聚焦于跑步和足球等核心运动项目。
耐克12月公布连续第二个季度毛利率下降，中国市场销售不佳以及产品组合调整努力持续困扰着公司。
该公司最近还遭遇了数据泄露事件，黑客公布了大量公司数据。
耐克在周一的声明中表示，裁员”旨在降低复杂性、提高灵活性，并支持我们重返长期盈利增长的道路。”
尼尔·J·卡纳特（Bengaluru报道）和尼古拉斯·布朗（纽约报道）；普贾·德赛（Pooja Desai）编辑
我们的标准：汤姆森路透社信任原则。
Nike slashes 775 jobs in US to speed up automation, boost profit
January 26, 2026 10:00 PM UTC / Reuters
By Neil J Kanatt and Nicholas P. Brown
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A person walks past a Nike store in Beijing, China April 9, 2025. REUTERS/Tingshu Wang/File Photo
Jan 26 (Reuters) – Nike is laying off 775 employees, a source familiar with the matter told Reuters on Monday, as the sportswear giant looks to boost profits and accelerate its use of automation.
The cuts will primarily impact distribution center roles in Tennessee and Mississippi, where the sneaker giant operates large warehouses, the person said.
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Nike, whose business is struggling, is trying to reestablish itself as the world’s leading sportswear brand after losing market share to rivals. It has undergone several rounds of layoffs in recent years.
In August, it cut a little less than 1% of its corporate workforce as part of its turnaround efforts under CEO Elliott Hill, who took over the top job in 2024.
It had previously announced it would cut 2% of its jobs – more than 1,600 in total – in February 2024.
Monday’s layoffs were first reported by CNBC.
In a statement to Reuters, Nike said it was “taking steps to strengthen and streamline our operations so we can move faster, (and) operate with greater discipline.”
The move will primarily impact its distribution operations in the U.S., the company said.
“Nike’s sales trends over the past two years have been well below normal, so it’s highly likely that it overbuilt warehouse capacity and overstaffed,” said Morningstar analyst David Swarz. Coupled with the rapidly increasing capabilities of AI, the cuts were “not surprising”, he said.
Nike had 77,800 employees worldwide, including retail and part-time staff, as of May 2025, when it published its last annual report.
Under Hill, the company has been investing heavily in its sneaker lines as it tries to refocus the brand on core sports such as running and soccer.
Nike reported a drop in gross margins for the second consecutive quarter in December, as poor sales in China and efforts to reset its product mix continued to vex it.
It also recently suffered a data breach that saw hackers release a trove of corporate data.
Nike said in its statement on Monday that the layoffs “are designed to reduce complexity, improve flexibility, and… support our path back to long-term, profitable growth”.
Reporting by Neil J Kanatt in Bengaluru and Nicholas Brown in New York; Editing by Pooja Desai
Our Standards: The Thomson Reuters Trust Principles.
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